Tarzan Kay


May 17, 2024

to you

What you're reading is a copy of an email my subscribers received. This is an archive, so it's possible some links are missing or expired. If you want to stay in the loop, make sure to jump on my email list and get these delivered direct to your inbox!


world-renowned “conference mom” says hello

Emails, but better.
The Weekly Edition

⚡Promotion started for Power Mastermind but you're not getting it because it looks like you’re not interested. If I’m wrong, you can always turn on the mastermind promotion.

 My name is Tarzan and I am an overachiever.

You'll love this.

(I hope.)

The short email I’ve been saying I would write for three weeks now. It’s finally here.

(Don’t be fooled by all these paragraph breaks.)

I was paddling hard at practice last night, mentally preparing myself for the 10km bike ride that is my “cool down” routine, and whining aloud about how tired I am.

“I don’t have an off-switch!” I yelled across the water. “What’s wrong with me??”

“You want some cheese with that?” my teammate Marilyn yelled back.

Touché, Marilyn.

This overachiever needs a cheese break. Instead of whining, I’ll be playing hooky for the rest of the day, working on my tan, reading Ann Patchett on the porch, and possibly doing some light gardening.

Back next week to tell you what I learned at The Newsletter Conference, which was a lot.



Remember that email I wrote about recommendations widgets? No one at The Newsletter Conference could agree if Sparkloop/beehiiv boost subscribers are good or bad.

Founder of SparkLoop Louis Nichols (who is legally required to be biased) gave me some great advice on how to think about that category of subscribers, and what to do with them.

He also recognized me, talked to me, and let me come to his team dinner, proving I am the coolest, beautifulest, and most important.

I’ll share next time.


Yes, I noticed there are 3 emails inside this “short email.” Like I said, no off switch.

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The Newsletter Conference in One Photo

Tarzan sat at the front like a classic chronic overachiever, next to Mariah Coz, a self-professed “conference mom” who came with a purse full of Ricolas and tiny tubs of headache remedies at various strengths.

Sitting at the front like a classic overachiever, next to Mariah Coz, self-professed “conference mom” who came with a purse full of Ricola’s and tiny tubs of headache remedy at various strengths.

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Getting Started on Linkedin

 Natalia Sanyal’s writing is the reason I joined LinkedIn.

She’s building a waitlist for Momentum, a low-cost membership that helps humanity-first personal brands save time, write better, and post regularly on LinkedIn with weekly prompts, templates, and tips.

It’ll launch when the waitlist reaches 300, which I think is so smart.

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A Follow-Up About 1-Click Unsubscribes
(I know how riveting you find this topic)

In this email about Gmail’s new rules, I took a swipe at Substack and beehiiv for not offering 1-click unsubscribe.

Technically, they do. (Or at least, some do.)

Business Coach Aimee Q Devlin wrote in and explained that Yahoo and Google's new 1-click requirement only applies to the list-unsubscribe header, a hidden piece of code that meets RFC 8058 requirements. (I know—so boring. )

Some beehiiv newsletters have this and some don’t. You can tell if yours has one by how it shows up in Gmail. If you have a compliant list-unsubscribe header, you’ll see the blue unsubscribe link, which has 1-click functionality.

Screenshot of a Gmail displaying an email from Newsletter Creator with the subject line 'TNC Resumed' A red square highlights the 'unsubscribe' in blue, right at the top of the email beside the sender's email address.

You also need an unsubscribe link in the body of your email. For that one, Google and Yahoo have both acknowledged that the unsubscribe link in the body of the email can send subscribers to a preferences center.

Here are all the Google Sender Requirements which are a real snoozefest but will make you sound smart at parties. Those ESPs may not be in violation of the rules, but let’s not pretend the extra step isn’t super annoying.

Technically you don’t have to worry about any of this if you send less than 5000 emails a day (i.e. less than one email to a list of 5000, or two emails to a list of 2500).

But the lesson everyone should take away is this:

Subscribers hate hoop-jumping. Make it as easy as possible to unsubscribe.

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The Last Word

Thank you for your kind replies from last week’s Personal Note from Tarzan. I read all of them even if I didn’t reply. That means so much to me, and for my deliverability. Google knows just how tight we are now.

Reply to the email


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