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Experience a different way of being a human doing business on the internet.
In this 6-week live cohort, you’ll learn consent-based strategies like:
🫱🏼🫲🏽 Reading your body as a source of wisdom when making decisions about business
🫱🏼🫲🏽 Choosing a list-building strategy that suits your time, values, budget, and tolerance for complexity
🫱🏼🫲🏽 The hallmarks of a two-way, consent-based relationship in email marketing
🫱🏼🫲🏽 Talking about money with transparency and without flinching
🫱🏼🫲🏽 Understanding payment plans, sliding scale, and whether to charge for installments
🫱🏼🫲🏽 Using email data to plan individual reachout that’s welcoming and not awkward
🫱🏼🫲🏽 Storytelling as a practice and a way of being in your business
Come home to a way of doing business online that works for your heart, your wallet, and your customers.
This Email Might Earn Me A Few Unsubscribes (And I’m Okay With That)
I recently got some advice from a subscriber that made me mad.
Advice is not always fun to hear, especially when it’s good advice. Ugh, that kind is hard! But unsolicited advice that drops in your inbox with no warning is even harder, as every email marketer knows. My initial reaction is almost always to get defensive and reject it outright.
When I spot a trend – say, when more than two people bring up the same issue – that’s when I know it’s worth talking about. As Nathan Barry said in a recent newsletter, “Giving feedback is an act of investment in a relationship. When you take the time to tell someone what could be better, you're saying you believe they're capable of more.”
I agree with that, so I’m always listening.
But occasionally I dare to disagree.
Let’s get into it.
There’s the joke at the bottom of my email that I now realize many subscribers don’t know is a joke. Like a lot of my jokes, honestly! My closest friends know I’m hilarious and everyone else thinks I’m serious as a heart attack.
But this link at the bottom of my email?
Most definitely a joke.
It’s not even my joke. I stole it from a newsletter called Perpetual by Adam Ryan.
Listen, I’m in the habit of apologizing for things that I didn’t actually do so I’m going to tread carefully here. I understand that this language may be interpreted as emotional manipulation, like I’m trying to make you feel shame about unsubscribing from my email list.
People can be sensitive about unsubscribes. They’re wounded by them, so they assume I am too. Not true!
I am the least precious person in the world about unsubscribes. I've seen unsubscribes from my best friend, lovers, siblings, you name it! They’ve all unsubscribed from my email list. Famous internet marketers have unsubscribed from my email list and I’m not even sad about it! Your most beloved coaches and experts have said, “No more emails, Tarzan!” Don’t make me say their names!
If you don’t like my emails and they’re cluttering up your inbox, I want you to peace out. I want you to live that Inbox Zero life like I do! It’s awesome.
We need to stop being so precious about our email subscribers.
They’re going to unsubscribe.
Stop putting so much meaning on it. You don’t know what kind of a day that person is having. Maybe today is the day they finally got motivated to clean up their inbox and they’re on a rampage! Let’s support those who seek refuge from The Age of Distraction! Maybe they changed businesses or occupations and your content isn’t relevant anymore. Maybe a thousand other things.
MAYBE IT HAS NOTHING TO DO WITH THE QUALITY OR CONTENT OF YOUR EMAILS!
If you feel guilty unsubscribing from my email list, that’s your business. I’m not taking it on. I might be a little bit sad that we missed a chance to laugh about it.
My bigger concern about this fear is that it’s impacting your revenue. That you’re not sending the number of emails you need to be sending because you dread the list shrinkage that comes with it.
But you know what else comes with it?
SALES!!!
Think about that next time your finger is hovering over the send button wondering if people are going to get mad at you and unsubscribe.
Send it anyway.
Then another, then another.
People are going to unsubscribe and you are going to survive, promise. You are also going to make MUNNEY, which will be a very soothing balm.
Exiting soapbox.
TK out
Tarzan Kalryzian [she/they]
Did someone forward you this email? Subscribe here.
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P.S.
“May I give you some feedback about X?” goes a long way toward receptivity, if you really want someone to take your advice.
P.P.S.
But also, I bet you a million dollars no one is calling out Adam Ryan!
P.P.P.S.
Yes, another one! I’m DJ Khaled! If you like this email and you want to give your email marketing (and all the business systems attached to it!) some attending, you’d probably be a fit for The School of Consent-Based Business. We’re enrolling until Monday. Giddyup.
🔗 The Best Things I Found On The Internet 🔗
🦹 This quiz is so cool! A treat for the book-loving, overthinking, super-sensitive social justice warriors who want to find your romance & revolution archetype, so that you can build your capacity to create the kind of justice you want to see in the world (my archetype is The Sensitive Strategist, which seems right.)
🙆 This woman does parkour and I cannot get enough of her incredible moves…spellbound!
🌭 Basically me at Costco everytime
😂 The funniest thing I’ve seen on the internet maybe ever. I watched it three times and laughed until I cried. If you live in a “no shoes” house, you need to watch this.
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