How we did sales-wise this month

For real, this is going to be a short email. 

My task manager is a sea of overdue tasks and, as I just told my team member Tracy, I am only 4% prepared for the mastermind retreat I’m hosting next week. 

…then I recognized myself being a drama queen. 

I’m 90% prepared for the retreat, but the remaining 10% is deep work and I am still drowning in the mucus-stravaganza that is my life rn  — ripped through an entire Costco warehouse of Kleenex with no end in sight. 

The flesh is weak but the spirit is strong! I’m in my z-o-n-e right now. The email replies I’ve been getting from subscribers like you, especially the response from my last promotion, have been so validating and so appreciated. You know that feeling when you’re onto something and things magically click into place? That’s me right now. It feels good to catch a wave. I feel tingles of something amazing to come, particularly in the two groups I’m currently leading, Power and Wisdom Circle, which was our downsell offer and attracted nine wonderful humans. 

Sales-wise we’re doing good. 

We sent 21 promo emails over the last two months (not counting automations) and booked something like $120K USD in revenue. I’m estimating because we have not officially debriefed yet. That’s coming in October. Even though the emails produced fewer sales than they may have in previous years, I am overjoyed with the results. Others work much harder for significantly less money. Would we have made more money if I’d run ads, hosted multiple webinars, etc.? Most likely but I didn’t have capacity.  

Grief is a bundle that slows me down and keeps me lingering in places where I feel warm and connected to my people and my purpose. It’s like carrying a baby—the baby is warm and snuggly, but gets heavy sometimes. Grief also draws people closer, and that is one of its greatest gifts. We are not meant to carry it alone, and many people have lined up beside me to help carry the weight. (A bouquet of hugs to my wonderful team, Sandra, Tracy and Reina  —  you are such a gift.) 

Work is so fun right now! I have bounce in my step and do not dread Mondays anymore. Another gift! For the business to be sustainable we need to sell our more scalable offers – digital programs, our membership, etc. – but right now we have enough cushion to take it slow, and move at the pace of life’s natural rhythms. 

On days when I feel stressed and like the world is falling apart, I remind myself that my loved ones and I are safe in this moment and nothing is on fire—other than democracy, obviously. 

I sing my prayers daily, and the song reminds me that my emotional state is up to me. Nobody is coming to save us, and that’s okay because we are strong and we are smart and we are more than capable of saving ourselves. 

One song, one breath at a time. 

With so much love,

Tarzan

Tarzan Kalryzian [she/they]
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P.S. 

I’m still dreaming of a larger breakdown of our mastermind promotion, and wondering if this is a live call / chat-type thing, so I could go into more detail and you could ask me questions. Help me gauge interest. If you would come to that, click here to say, “I’m in!”

P.P.S

Here is a song if you need strength for the work. I’ve had it on repeat all week. For fun, I turned it into a section of this email. Maybe I’ll make it a recurring thing. Please vote with your clicks. And listen to the audio version of this newsletter if you want to hear ME sing a few bars of it.