Hey— Some people know exactly what I mean when I talk about “consent-based marketing” and others have no clue. A classic sales strategy that is not consent-based is using jargon to confuse people and trick them into thinking you’re smarter than they are. In cult recovery it’s called “word salad.” I don’t want to confuse you. I want customers and clients who buy with both eyes open and their whole heart in. At Thursday’s Open House, I’m going to show you consent-based marketing in action. A few of the consent-based strategies you’ll see— → saying how long the call will go for, and sticking to it (or providing an off-ramp if you go on longer than expected) → transparency about the offer, how much it costs and how much time it takes, including upsells or extras that might come later → sharing testimonials with context What others can you spot?! We can make a game of it. Even more important than the tactics is the peace you feel in your body with this type of marketing. It makes it safe to explore, to just ask questions without feeling like you’re making some kind of tacit commitment. I can’t wait for you to experience it for yourself. Save your spot with 1 click here.→ See you Thursday! Tarzan |
P.S.
Transparency Alert!
The doors to The School for Content-Based Business are opening again on June 18 (for 7 days). I’ll be talking about who’s a good fit for that at the Open House, as well as what other programs are on offer from now until the end of the year.
Come ask questions. Show up present. Explore what most supports your dream.
Save your spot with 1 click here.→
