Tarzan Kay

<tarzan@tarzankay.com>

July 8, 2025

to you

What you're reading is a copy of an email my subscribers received. This is an archive, so it's possible some links are missing or expired. If you want to stay in the loop, make sure to jump on my email list and get these delivered direct to your inbox!

Subject:

Rituals for business grief (don’t skip this one)

logo for emails, but better, in 1950's style font with paper airplane

“Failing Forward” Is Bad Business Advice—Here’s What To Do Instead

I’m about to hit the buy button on a substantial purchase—a facilitator training I’ve had my eye on since last summer. 

It’s a big move for my business and today feels like the day. 

For a while there it felt like I would never not want to lay around crying over my brother Quentin’s death, hugging his ashes and making playlists for him.* 

Weird time to make a substantial time commitment and financial investment, right? 

But lately I feel like I’ve been shot out of a cannon. I have energy for everything and everyone. I’m scribbling down ideas in the morning and racing to my desk to move things forward that I have been stuck on how to move forward for a long time. I’m paddling again. This weekend I’m going on a third date with someone I really like, who I met at my brother’s funeral (yes, really!). 

The 90s jam playing in my head all day long is Shine by Collective Soul → “Heaven let your light shine down.”

It is a testament to what is waiting for us on the other side of our pain.

If you are willing to sit with your discomfort and let it have its way with you, you’ll find it holds a depth of wisdom that’s difficult to find anywhere else. And yet grief isn’t something that’s discussed much in business circles. 

But as business owners (and humans) we all feel it:

…when the offer you thought was going to be your next big thing doesn’t sell.

…when a business partnership goes pear-shaped, and you lose a collaborator and friend.

…anytime you let go of a business model that didn’t work or a dream you stopped believing in. 

Because we are business owners and conditioned to take action, when the going gets tough we want to DO SOMETHING. Solve the problem. Create an action plan. Tackle the to-do list before the money runs out. Go for broke and hire a new coach!

Wait a minute. 

Recently I was on a call with some business owners I’m meeting for a business retreat in Maine this week. One of them said, “I’m just in such a place of anger and frustration in my business right now, I can’t wait to be around smart people who can help me solve this stuff.”

The depth of her fear and disappointment was evident in her voice. 

Wait, I wanted to say. Before we jump to problem-solving, let’s check to see what wisdom is there if we just sit with the sting of disappointed hopes a moment longer. 

It’s not something many people are willing to do, but only because we haven’t been taught to. Grief isn’t a word you hear a lot in business circles. Instead you hear things like, 

“Fail forward.”
“Everything is content.”
“Your mistakes are your greatest teachers.”

K, fine. 

But those sentiments turn grief into a capitalist exercise: in order for it to be valuable, you must grow or learn something. 

What if taking space for grief were an ongoing form of self-care—for you, your business, and for all the unprocessed grief in the world? It’s not as sexy as green juice and hot yoga, and it’s not as easily commodified, but it is no less critical. What if it were a gift we give ourselves so that we can become more whole? So that we can expand our capacity to feel even greater heights of joy and aliveness, in our business and our lives. 

A huge part of grieving my brother has been about creating space for the rituals of grief, which my therapist Jen encouraged me to invent all on my own.  

I watch TV with his ashes in my lap.  I tend the poppy garden I planted for him. I polished his shoes and keep them by the front door, so he knows he is always welcome in my home. I started an archive of pictures, stories, and text messages that I revisit regularly. I connect with people in recovery who knew him. I read death memoirs to learn how others grieve. Jen calls these rituals “working the mourning shift.”

I know precious few people who have rituals like that for business grief. 

I encourage you not to skip the mourning shift, to create your own rituals around business grief—and whatever other pains you are carrying, and we all have many. Before you jump to fix or solve, what if you sit with the feeling and see if any rituals emerge to help you stay with that feeling? 

Be skeptical of anyone who tries to sell you a solution before acknowledging that grief and loss are as much a part of the entrepreneurial journey as beauty, freedom, and joy. They are simply another turn of the wheel, round and round in the circle game. 

I promise you, no one is winning all the time no matter what their Instagram looks like. We’re all captives on the same carousel, to paraphrase Joni again. 

Fuck failing forward. 

Not all forward motion is progress. Constantly forcing yourself into productivity is a form of self-abandonment, and will not result in you being a happy, whole human. On the other hand, liberation is waiting for you the moment you release the need to turn every one of life’s hardships into a business growth opportunity. 

Here’s to one step forward, two steps back

Tarzan “Professional Stepper-Backer” Kalryzian

Picture of Tarzan wearing a tan and brown sweater smiling. Picture is circular with a thin blue border surrounding it

Tarzan Kalryzian [she/they]
Did someone forward you this email? Subscribe here
Follow me on LinkedIn

 

* Here’s a playlist for Quentin that my siblings and I collaborated on. Does not include any Collective Soul, sorry.

Hap️ How To Write Emails People Actually Want To Read

Interview with Sam Vander Weilen, on her podcast On Your Terms 

Still staring at the blinking cursor, wondering what the heck to write in your weekly email? Sam and I talk about what actually builds an email list in 2025.

In this episode, you’ll hear…

  • Why a tiny email list can be more powerful than a big one
  • The key mindset shifts to stop dreading your weekly newsletter
  • How to write emails that sound like YOU (and get replies!)
  • What to focus on if your list feels like a ghost town right now
  • Tarzan’s hot take on social media vs. email—and where she’s doubling down

Listen to the episode here →

Sponsored links are always marked.
Advertise in this newsletter →

 

Reply to the email

All-time most popular emails right here

(read ‘em and weep, literally)

I slowed way, waaay down on buying courses about four years ago, once my business started churning out a

Feb 21, 2023

“Finish this sentence,” Eman said to me. “The biggest mistake I made in my business was…” It was no small ask.

Jan 27, 2023

If you’ve struggled to get quality emails out to your list consistently, or had long lapses between communications

Nov 22, 2022

I shared this meme on Instagram the other day: A cascade of DMs ensued, mostly from people

Oct 4, 2022

Cascades of angry-looking waves push up against my kayak, threatening to tip me into the cold black water of

Sep 27, 2022

It’s been two weeks since my last email, and I hardly ever miss a weekly email. I have written thousands of emails

Sep 6, 2022

In my first year of business, I made $61,833 in gross revenue. After expenses, I took home just over half. 

Aug 16, 2022

I’m moving like a superhuman these days, doing it all until my body literally quits on me, as it did this morning. 

Jun 7, 2022

There’s this guy Parry who I follow on LinkedIn. His industry-disrupting 30-word diatribes about PR are crisp AF.

May 27, 2022

People think we are super great for offering low or zero markup on our payment plans. I’ve also been

Apr 12, 2022

Start writing consent-based copy that prioritizes people and still makes profit 

7-PArt AUDIO SERIES FOR Creators + Coaches

You can make money without being a greasy promise-pusher, slapping "70% OFF FOR ONE DAY ONLY!" all over your website, or putting giant red countdown timers in every email. Here's how. 


Tarzan is an amazing teacher if you want to write business copy (especially email) that supports your business without being spammy or manipulative. 

Sonia Simone, cofounder of Copyblogger


BUY IT NOW FOR $7

WANT TO START WITH A SNACK-SIZED TARZAN? 

The easiest ways to Tarzan-ify your emails and launch copy

FREE COPY KIT

The Course Launch Copy Kit ($27)

Copy Caboose Digital Program ($500)

$7 AUDIO COURSE