Email, but better.
The Weekly Edition
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I’m Building A Different Kind of
“6-Figure Business”
Every Tuesday, I fall into bed at 9:30 pm after a 27km biathlon, part of my training routine which takes two and a half hours and goes all season until the water gets cold again.
I do 12km on my bike, then 5km in a boat, then 10km on my bike again.
(Yes, I’m sweaty! Sweaty and determined to win a medal in Sprint Canoe this summer.)
Last night I used the last dregs of my energy to rip open a bag of Triscuits and called it “dinner.” Not wanting to soil the sheets, I laid directly on top of my fancy (i.e. overpriced!) Anthropologie duvet in my dirty training gear and draped the other half over my legs while munching crackers in bed and watching The Diplomat on Netflix.
I’ve been craving frivolity, but I am apparently not cut out for it.
Having goals and dreams is so dreary, isn’t it?
The trees are starting to bud in Southern Ontario and all I want to do is be seventeen again, riding around in the passenger seat of my girlfriend’s lime green Volkswagen Beetle with the windows rolled down, smoking a Belmont and listening to Liz Phair.
I want to be so irresponsible.
I want to stay up late cruising for my name in the “missed encounters” thread on CraigsList, do a bump of ketamine on a random Wednesday and send text messages I’ll regret later.
I desperately want to use adverbs!
Oh, to be the sort of person who doesn’t support two households, isn't running a business in an economically precarious time, and doesn’t dream of crossing the finish line in medal position while all my friends and family cheer from the stands.
Having a mission and a vision can be very tiring, but it is the only way I know how to do life and business.
Case in point
I sent you three so serious emails this month.
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April 2 | read before you launch that high-ticket offer April 9 | a language pivot I made in my business April 16 | persuasion vs. consent—what’s the difference? |
The feedback was wonderful and the referrals much appreciated.
I am ready for Emails, but better to reach 100K subscribers, roughly 10x more than are subscribed to this newsletter today.
My capacity for leadership is there, and so is the message. Having 100K readers would mean bigger sponsorship opportunities, lower ticket offers, getting more support, paying my team better, and most importantly, it would mean a hundred thousand humans thinking about how to bring a consent-based approach to email marketing, sales, and delivery.
…plus, it would mean better, more interesting, and story-driven newsletters like this one hitting your inbox.
In September, I’ll be debuting a brand-new newsletter course that combines the best of what I know about growth and nurture, including my consent-based strategies and best practices for running a profitable newsletter.
I’ve loved being a small-list superhero and I want to continue working with other small-list superheroes, including people with lists that are much smaller than mine.
It’s possible to run an email-driven business and even to draw a generous salary with 1500 email subscribers. I see people doing this every day.
I also wonder, “What could be possible with 100K subscribers?”
I’ve never dared to think that big before, but recently, it’s started to feel possible. After nearly two years of staring into the void, the path ahead is looking a lot clearer.
It’s going to take a lot of cheerleaders, speaking invitations, Google reviews (please write me one!), referral partners, recommendations in Creator Network and Upscribe, people who forward my emails or share them on social, and and and.
100K subscribers is a big dream.
A 6-figure email list. Imagine that!
I am working my ass off to make that happen and loving (almost) every minute.
Much like crossing that finish line at nationals in my sprint canoe – though I still fall out of the boat every 100 metres! – it feels both ridiculous and possible if I just flex these new muscles rippling around my shoulders and let the dream unfold.
That’s my goal for the next little while.
How about yours?
Tarzan
Ethics for AI, Canva Design and a Money Quiz You Might Like
Mind Money Balance has a quiz that tells you why it's so hard for you to stick to your financial goals—and also what you're already damn good at Take the quiz (referral swap)
Laura Kaye Chamberlain presented to my students about ethics + equity considerations for writing with AI — they also write the hownow newsletter, which teaches real-world AI applications that are values-driven and don’t sacrifice quality Subscribe here
The Canva Clinic is tomorrow at 7 pm ET—Watch Nicole Edwards demo 5 painless design hacks to manipulate, morph, and master graphics in Canva Pro, making every template uniquely yours Register here
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The Newsletter Intensive will be back this July. What my first two clients said at the end of their Intensive: Client #1 said, “I’m so excited I signed up for this offer.” Client #2 said, “Tarzan, I don’t want to let you go!” Everyone is having MAXIMUM FUN with this Intensive and I can’t wait to do it again. Verifiable testimonials coming soon! In the meantime, I opened up two spots in July. Payment plan available. Hit “reply” and ask. |
Here’s a graphic to use when you share:
Ideas for what to say when referring to a friend: “These emails that will make you want to write more emails!”
“I recommended this weekly newsletter by girlboss-in-recovery Tarzan Kay aka the internet’s only consent-based email marketing expert.”
“Are you reading Tarzan’s email yet? They showed me it’s possible to sell without sacrificing my values. Tall order. Thanks, TK
“If you have a newsletter (or want to start one) and you care about consent, subscribe to Tarzan’s newsletter, Emails, but better.”
