BEGINS Friday, July 19
A 6-week workshop series for you to brainstorm, write, and refine copy for your newsletters + sales emails
ENROLLMENT IS CURRENTLY CLOSED.
You've heard the buzz.
“ChatGPT can write emails for you.”
You've heard the buzz.
“ChatGPT can write emails for you.”
Let’s pull the curtain back on the bot.
You’ve tried ChatGPT and...
- Your results are lackluster.
- It doesn’t sound anything like you.
- Everything it produces feels generic.
Kinda like being on a first date, and every time you try to introduce yourself, your date interrupts with their own version of your life story.
Sure, they get some parts right. (You do love a good avocado toast.)
But they keep getting other parts wrong. (No, you did not spend a summer herding alpacas in Peru.)
ChatGPT is ripe with potential—but most of the time, it just doesn't get you
...and when you’re writing emails, your words are your identity. They're how you connect with your audience, so that's a big fail.
Here’s the twist...
It’s not ChatGPT.
It’s us.
We could be doing this way better.
Most people tackle ChatGPT like they're trying to bake a cake. But instead of following a recipe step by step, they'll just chuck all the ingredients into an oven and hope for the best.
Spoiler: it's gonna lack flavor, will probably taste gross.
But what if ChatGPT could be your junior copywriter, feeding you ideas or helping you flesh out better bullets + blurbs?
(Sorry, it can't fetch you coffee.)
introducing
A 6-week AI workshop series designed to supercharge your copy with prompt strategies & live writing time
In this hands-on, interactive workshop series, you'll walk away with
Prompt, Pen, Press Send.
You'll get access to:
- 6 Live Prompting & Writing Workshops: 90-minute sessions every Friday at 2pm ET, where you'll brainstorm, write, and refine your emails in real-time.
- Bonus Class on AI Ethics: ethical considerations of AI-generated content with Laura Kaye Chamberlain, exploring topics like data privacy, bias mitigation, and more.
- Replays & Prompts: You'll have access to replays within 24 hours of going live, plus templates and prompts available in the member's area
- Creative Canva Training: eye-catching graphics and GIFs, making your content visually captivating.
- A playful approach to using ChatGPT as an extension of your creative process, not a replacement
- A brand voice guide you can upload to a custom GPT and use for all of your writing (and to protect your IP)
- Prompt sequences to take Tarzan’s templates (or whatever else is in your inbox) and generate creative angles and content ideas WITHOUT STEALING
- A basic understanding of how AI works, how the model is trained, and how to use ChatGPT according to your values
- An eye for “AI tells” to delete from ChatGPT’s output because, let’s face it, no one wants to “delve into a journey” with you after reading AI-written copy
- A working draft of your next email, in a supportive space for prompting, writing, and getting feedback
The Workshops
Brand Voice
workshop 1
Develop your own Brand Voice Guide, so you can continue to train AI to sound and write more like you.
Template Transformation
workshop 2
Take a template from Tarzan's library and generate a welcome email that warms the cockles of your readers' hearts and gets them cozy in your inbox.
Bot Brainstorming for Your Sales Sequence
workshop 3
You'll bring all the details on your service or offer and work with AI to outline and flesh out an email sales sequence. But here's the DOUBLE WHAMMY: you can use this outline to create your sales page, too!
Iterative Prompting / Iterative Refinement
workshop 4
It's the sales sequence outline that keeps on giving! We'll use the outline from the previous workshop to craft a sales email from the sequence. This workshop gives you a more advanced perspective on how to layer prompts and refine your output.
Proof It!
workshop 5
We'll take your sales email, pepper in some more of your brand voice, and give it a fine-tuned look through the lens of a copy editor.
Canva for the Win
workshop 6
Nicole is an AI nerd, but did you know she's also a self-proclaimed Canva Hacker? Nothing says "I'm pro, yo'" like a slick sales graphic featuring your course, service, or product. You'll take a template and totally transform it into your own animated image.
Led by Nicole Edwards, an in-demand funnel pro and creative "Swiss Army Knife," and Tarzan Kay, your favorite copywriter and King of Consent-Based Emails.
This series is not about replacing you or even necessarily about making writing faster (maybe eventually). Nicole will show you how to augment and enhance your creative process, making email writing more efficient and enjoyable.
Your Hosts
Nik & Tarzan
Bonus Workshop
Join us for a special 90-minute AI session with Laura Kaye Chamberlain (they/she), self-described “creative, neurodivergent, nonbinary nerd” and the founder of hownow, an AI Ops partner for teams that want to create more and admin less 🙌
Ethics + Equity Considerations For AI-Generated Emails
July 31 @ 8am PT / 11am ET
- How ChatGPT is trained, and the legal and ethical questions it poses
- Tools for making decisions within an inherently extractive system
- “Intentional adoption” of AI, and practical scenarios for what that might look like
- Alternatives to ChatGPT that are less ethically dubious
Laura can’t promise solutions to all of your complex questions, but they can offer nuanced conversation about the issues we’re facing.
Maybe you're still wondering...
Will there be replays? What if I can’t attend live?
What's the refund policy?
Can I get this free as an Email Stars Alumni?
I already use ChatGPT everyday—will this be too beginner?
How long do I have access?
What are the dates/time of the calls?
Everything is live and recorded and will be uploaded in a Member's portal. Live attendance is ideal; however, it's not required because you'll have access to the recordings within 24 hours of the call. You can also submit specific questions prior to recording our live calls.
You have up to 30 days from the date of purchase to change your mind if you feel this isn't the right fit. No homework required. We're all adults here.
If you purchased Email Stars in 2024, you get ChatGPT for Email FREE. Just email my team at team@tarzankay.com and let us know you want in.
This workshop series is designed to give you a copywriting approach to using ChatGPT and alternative Large Language Models. If you're already using these daily and feel confident in your process, this may be a bit basic; however, this workshop series also gives you the time and space to experiment with an another approach and create content.
You'll see how Nicole uses AI to brainstorm, outline, draft, refine, and edit emails. We'll begin by transforming a Tarzan welcome email template into your own. By the end, you'll have a process for developing new ideas and collaborating with AI to write emails that sound like you and feel good to send.
You have lifetime access to the workshop recordings. These will be housed on Searchie, a members' only course platform. You'll receive a unique login.
Call times—all calls are 90 minutes on Fridays at 11am PT / 2pm ET on:
Friday, July 19
Friday, July 26
Wednesday, July 31 (BONUS CLASS w/Laura)
Friday, August 2
Friday, August 9
Friday, August 16
Friday, August 23
Still have questions?
Send us an email at team@tarzankay.com. We have answers.