Overhead on the internet:
“OMG! Do you read Tarzan's newsletter?”
If you want that to be a phrase heard more often, consider enrolling in +1KSUBS. 8 weeks to learn a repeatable, scalable list-growth framework that lets you retire permanently from dancing on reels and creating 87-page PDFs.
 |
Find out more + enroll →
Bonus package expires Thursday.
Here’s Why You Should Not Launch A New Product More Than Once A Year
So far I’ve written six sales emails about my new program, +1KSUBS.
In addition to the remaining sales emails, there are downsell emails*, purchase confirmation, onboarding emails, bonus delivery emails, and live call reminder emails.
All in, it’s close to 40 emails.
To those who haven’t promoted this way before, it must sound like a lot of work. And it is. The first emails were assigned to me weeks ago, and I’ll chip away at the rest for the next few weeks.
For more formulaic emails like the purchase confirmation or request for student feedback, I pull from my archive and edit as little as possible. Once we’ve sold and delivered +1KSUBS, I’ll have a program-specific archive of emails that will only need minor edits.
 The first-time launch is always the most labour intensive. We thought about adding a free live class but that would’ve meant a lot more work, and even more emails. Yes, it would be good for sales. But I wouldn’t be paddling 5x a week and I’d definitely have to cancel plans to visit Killarney next weekend to see the Fall colours. Even without the free class, there’s a lot to do. Every day I remind myself, “Go gently, Tarzan. You can only do as much as you can do.” I’m letting myself move slowly, sitting with the discomfort of overdue tasks, and trusting that what needs to get done will get done, even if some of it isn’t perfect. I’m winning the game of nervous system regulation by drinking BUCKETS OF AMANITA TEA, which I’m pretty sure but not totally sure is a legal mushroom. Officially I take it for sleep but a helpful side effect is that it mellows me out in the daytime. My brain keeps looking for a reason to be stressed, can’t really find a good one, and stops looking. (Good job, brain.) That’s my weekly update. Busy writing emails about emails (as usual). What upcoming tasks are calling for your attention this week? XOT
P.S. In case you’re worrying about those 40 emails I mentioned, don’t be. One of our consent-based practices is letting you choose what emails you get, and turn off the ones you don’t. Every promo email has a link at the top to turn the entire promotion off. If and when you purchase +1KSUBS, we’ll also give you the option to turn off live call reminders if you don’t want them cluttering up your inbox. P.P.S. *About that downsell I mentioned. Why don’t I just tell you right now? I bet you’re curious. It’s the bonus class on growing your list with newsletter ads, a 2-hour live workshop taught by Amber Petty, which is mentioned on the sales page here. You’ll be able to purchase this class on its own for $200. If you’ve ever considered advertising in my newsletter, this class is a great place to learn how to write and negotiate your first newsletter ad. |
Linkables
Putting off a website redo? Should you wait or invest now? How do you know you're ready? Which parts are worth spending on and what should you DIY? Answer all of those questions and more in Carolyn Leasure’s 90 second quiz that gives you a Launch-Your-Site Game Plan
Feel like scrolling something gorgeous and occasionally funny? +1KSUBS is now enrolling and this sales page (written by Tarzan and designed by Nicole L. Edwards) is worth reading even just for fun
✍️ Is writer’s block, resistance, and procrastination frustrating you? Join Janelle Hardy’s workshop, Shifting Resistance and Writer's Block Using Your Body (sponsored link), to make your body your most trusted creative ally.
Sponsored links are always marked.
Advertise in this newsletter →
Dine with me in Vancouver on Friday, Oct. 18
Inbox Leadership Forum is a pop-up networking dinner for online business owners who want to talk shop, share what’s working and find collaborative partners.
