(so let’s figure out how to grow it)
All success in online business depends on one crucial number
If you’re a creator, coach or personal brand, you need a newsletter.
A widely-read newsletter can work miracles in your business—and yes, people are eager to read it.
A newsletter is where you tell the story of your work, your values, and what makes your products and services unlike any of your competitors.
Period.
earn revenue from ads and offers
win your next big client (or job offer!)
attract students for your online program, clients for your services, or readers for your next book
be a reliable source of ongoing referrals + recommendations
build your reputation and authority
establish your as a thought leader
create a body of work that is your legacy (if you want that - no pressure ;)
A well-read newsletter can do a lot for your business:
How do you attract ride-or-die subscribers like mine—subscribers who’ve read my emails for 9+ years, who send gifts in the mail, buy everything we offer, leave Google reviews and refer their friends and colleagues to become subscribers?
Most people’s list-building journey goes like this:
You whip up a discount code or cool PDF. 10 Step Employee Onboarding Checklist or Top 7 Protein-Rich Recipes For Marathon Runners. (Nice! You’re on a roll.)
You set up a landing page and 1-email delivery sequence in your preferred email marketing tool. (Whew! That was tough.)
You painstakingly write a few social media posts. (Go you! Being visible is hard.)
And then, you wait.
…and wait.
…and wait.
But in order to do any of those things, you need subscribers.
So where do you find them?
YOU’RE STILL WAITING 😬
With the explosive growth of the newsletter industry, there are more tools and strategies than ever to help you grow a healthy list of subscribers, with or without lead magnets, including:
Lead magnets are just one strategy for getting subscribers
It might surprise you to know that:
- Places to advertise that aren’t Meta (<--- tho Meta ads work, and you should use them!)
- Software and tools that allow subscription in a single click
- People who want to partner with you to co-promote
- Tools that make newsletter ads and swaps easy and doable
- Listing sites for people who read newsletters and are looking for new ones!
- Referral software to make it easy for subscribers to send their friends (and get rewarded!)
- Widgets that let you immediately monetize every subscriber that joins your list (without them paying a penny)
…and many, many more.
Growing your email list can be an experimental and fun process of trying stuff, testing out new tools coming onto the market, sharing with a community who might share your work (for free or as a paid sponsor), and trying out new strategies to see what sticks.
+1KSUBS is a place to see the latest newsletter tricks, try out new strategies, and - finally - sign up readers for your newsletter!
and there are many other ways to grow your list.
(which might be nothing at all like Tarzan’s) and build an audience for a newsletter you actually like writing
Everything you need to know to grow your subscriber base—tailored to the social media-averse who don’t have an existing audience
So you’re not only compliant, but building a list of subscribers who actually read your newsletter
+1KSUBS helps you find and sign up your first (or next) one thousand subscribers, using strategies you know, and others you don’t.
Introducing
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Find the perfect style for your newsletter
Build consent into your signup process
Not into posing and searching for trending sounds? Let's make posting on social media optional.
Get signups daily whether or not you're on social
i.e. a simple process for getting any money you spend on ads back within 30 days.
Create a paid growth flywheel
Thursday @ 2:00pm - 3:30pm ET
Fridays @ 2pm - 3pm ET
No question left unanswered
The Curriculum
Start The Right Newsletter
Week 1
- Designed vs. plain text—does it matter?
- 5 types of newsletters, and how to find the right one for your business
- Essential elements of a high-converting signup page
- The perfect cadence for your newsletter
Newsletter Set Up
WEEKS 2-3
- How to know if you’re using the right email service provider
- Ways to build in consent using tags, forms and custom fields
- The perfect 1-email welcome sequence
- Designing a newsletter template with habit-forming sections
- A process for handling replies
Find Your Perfect Subscribers
Weeks 4-6
- Paid growth channels to start with, and which to leave for later
- How to negotiate a newsletter swap with someone who has a bigger/smaller list than yours
- Auto-subscribe tools that make it easy for people to sign up
- The most effective way to ask for referrals
- Which new strategies actually work and which just sound cool
- KPIs to track that help future decision making
- How to create a paid growth flywheel to get free subscribers from paid ads
Subscribers to Customers
Weeks 7-8
- How newsletters make money, and which revenue stream to build first
- Selling ads in your newsletter—when to start and what to charge
- Pivoting your revenue model as your list grows
- Building sales opportunities into your signup flow
Live support + feedback in weekly “get it done” sessions
Here’s the thing:
You already know a lot of what you need to know about list-building. Bets you already have a couple of opt-in pages where people can join your list.
But is it working?
In order to put your list-growth on autopilot and retire from social media, you need a few things in place:
A very clear newsletter idea that makes your ideal reader go, “Aha! This is for me!”
A high-converting opt-in page you can run ads to and get leads for a few bucks
A way to make your money back on those leads within 30 days
Those things are not easy to figure out on your own.
In these weekly “get it down” sessions you’ll get live support and feedback from Tarzan & Sandra, to fast-track your list growth and get the kind of results that have likely been eluding you for years.
- Support from someone who knows your name and your business.
- Support from a community who will actually see you and care about your success.
- A group you can go to and say, “Hey, I made this thing. Can y’all share it for me even once?”
You don’t have to do this alone.
Grow Your List With Newsletter Ads
2-HOUR WORKSHOP WITH AMBER PETTY, Friday, June 13, 2 - 3:30pm ET
- A low-tech, low(ish)-effort way to signups for $1-$3/lead
- How to reach targeted audiences without algorithms
- Put your advertising dollars directly in the hands of creators
This is a live 2-hour class where you’ll learn basically everything you need to know, then implement and get feedback right away
Regularly sells for $200
included in +1Ksubs
BONUS
Plus, a how-to library of tech trainings for when you get stuck
...so you don’t end up with a hellacious mess on your hands six months from now
Created by Sandra Booker
How to Manage Your Tags and Segments (55min)
How to Create Your Opt-Out of Opt-In Links (13min)
How to Format Boxes in Kit (9min)
How To Set Up Consent in Kit (8min)
How to Set Up Frequency Control (10min)
FACEBOOK COMMUNITY
🧑💻 You don’t want list growth to be dependant on how often you post on social media
🧑💻 You already have some subscribers but your list growth is stalled out
🧑💻 You still sometimes wonder, “Did I choose the right email service provider?” or “Am I even writing the right kind of newsletter?”
🧑💻 You’re looking for an alternative to the {lead magnet + free content} way of growing a list
🧑💻 You’re a big thinker who wants your ideas to reach more people
🧑💻 You have existing offers (at any price!) that you could sell to your future subscribers
+1KSUBS is a good fit for you if:
If you want to have a widely-read newsletter, this course is for you.
This dangerous duo has been strategizing, writing and publishing together for 8 years.
I’m one of the internet’s only experts in consent-based marketing, and have maintained a “big-small” email list that has produced $4M in total revenue, with plenty of time away from the screen.
Oh yeah, I’m also a National Sprint Canoe Medalist (!!!), probably thanks to all the time I don’t spend on social 😉
Newsletter Operator, Personal Essayist, Email Marketing Daddy.
Meet Tarzan Kay.
Sandra is the creator of Scale Society and the operational and strategic brains behind some of your favourite internet entrepreneurs, including Laura Belgray and Chanti Zak.
She’s also the only person in the world who tells Tarzan “that’s a bad idea” and helps her turn it into a good one.
Fractional COO, Strategist, Systems Whiz and Annoyingly Good Question Asker
Meet Sandra Booker.
Meet Your Teachers
Tarzan Kay and Sandra Booker
What Students Say About Tarzan's Programs
LET’S SUM IT UP --
Here’s everything you’ll get in +1KSUBS
8 x 90-minute Training Sessions
Valued at $1500
Plus…enroll by March 27 and get:
Email Stars Digital Program
$1000 off the program
Extended Payment Plan
Valued at $1000
Valued at $1100 😉
These are a combination of real-life valuations and good-faith estimates since some program components can be purchased separately and some can’t.
+1KSUBS + Bonuses:
total value
$6650
All sessions are recorded and replays will be available in the member's area.
10 x Professionally-Supported “Get It Done” Implementation Calls
Valued at $1500
Community Support for Sharing + Feedback
Valued at $500
Swipes and templates for everything you create
Valued at $350
Library of Technical How-To Videos
Valued at $500
BONUS: Grow Your List With Newsletter Ads with Amber Petty
Valued at $200