(so let’s figure out how to grow it)

JOIN THE WAITLIST

If you’re running an online business or building a personal brand in 2024, you need a newsletter. 

A widely-read newsletter can work miracles in your business—and yes, people are eager to read it. 

A newsletter is where you tell the story of your work, your life (maybe) and what makes your products and services unlike anything else out there. 

Period.

pre-sell your products before a promo

win your next big client (or job offer!)

attract students for your online program, clients for your services, or readers for your next book

have a reliable source of ongoing referrals + recommendations

build your reputation and authority

establish yourself as a thought leader

create a body of work that is your legacy (if you want that - no pressure ;)

Your newsletter is how you:

How do you attract ride-or-die subscribers like mine—subscribers who’ve read my emails for 8+ years, who send gifts in the mail, buy everything I make, and refer their friends and colleagues to become subscribers? 

Most people’s list-building journey goes like this:

You whip up a discount code or cool PDF. 10 Step Employee Onboarding Checklist or Top 7 Protein-Rich Recipes For Marathon Runners. (Nice! You’re on a roll.)

You set up a landing page and 1-email delivery sequence in your preferred email marketing tool. (Whew! That was tough.)

You painstakingly write a few social media posts. (Go you! Being visible is hard.)

And then, you wait.

…and wait.


…and wait.

But in order to do any of those things, you need subscribers.

So where do you find them?

YOU’RE STILL WAITING 😬

With the explosive growth of the newsletter industry, there are more tools and strategies than ever to help you grow a healthy list of subscribers, with or without lead magnets, including:

Lead magnets are just one strategy for getting subscribers

It might surprise you to know that:

  • Places to advertise that aren’t Meta (<--- tho Meta ads work, and you should use them!)

  • Software and tools that allow subscription in a single click 

  • People who want to partner with you to co-promote

  • Tools that make newsletter ads and swaps easy and doable

  • Listing sites for people who read newsletters and are looking for new ones!

  • Referral software to make it easy for subscribers to send their friends (and get rewarded!)

  • Widgets that let you immediately monetize every subscriber that joins your list (without them paying a penny)

…and many, many more.

Growing your email list can be an experimental and fun process of trying stuff, testing out new tools coming onto the market, sharing with a community who might share your work (for free or as a paid sponsor), and trying out new strategies to see what sticks.

+1KSUBS is a place to learn new strategies, try out ones you haven’t used yet, and - finally - sign up readers for your newsletter!

and there are many other ways to grow your list.

(which might be nothing at all like Tarzan’s) and build an audience for a newsletter you actually like writing

By the end of the program, you’ll know how to …

Everything you need to know to grow your subscriber base—tailored to the social media-averse who don’t have an existing audience 

So you’re not only compliant, but building a list of subscribers who actually read your newsletter

+1KSUBS helps you find and sign up your first (or next) one thousand subscribers, using strategies you know, and others you don’t.

Introducing

$

Find the perfect format for your newsletter

Build consent into your signup process

Not into posing and searching for trending sounds? Learn strategies that make posting on social media optional.

Get signups every day without posting on social

i.e. a simple process for getting any money you spend on ads back within 30 days.


Create a paid growth flywheel


What if there were a solution that worked for you, your customers, and your bottom line? 

What you get when you enroll

8 x Live Teaching Calls (90 minutes)
Thursday @ 2:00pm - 3:30pm ET
10 x Get It Done calls (60 minutes)
Fridays @ 2pm - 3pm ET
Facebook Group (where sharing your opt-in pages is allowed + encouraged)

Small cohort WHERE YOU ARE SEEN AND HEARD, with access to Tarzan + Sandra 
Unlimited Q&A 
No question left unanswered

Swipes & samples for everything you make + Plus reviews of your work

+1KSUBS is a 8-week training program, plus two bonus weeks of hands-on support to help you find your “perfect fit” subscribers, with professionally support implementation calls to support you getting it d-o-n-e

The Curriculum

Choose what type of newsletter you want to write and why people should want it.

Start The Right Newsletter

Preliminaries

On these calls, you’ll learn: 

  • Designed vs. plain text—does it matter? 
  • 5 types of newsletters, and how to find the right one for your business
  • Essential elements of a high-converting signup page
  • The perfect cadence for your newsletter
Set up your foundation for all of your future subscriber growth.

Newsletter Set Up

stage one

On these calls, you’ll learn: 

  • How to know if you’re using the right email service provider
  • Ways to build in consent using tags, forms and custom fields
  • The perfect 1-email welcome sequence
  • Designing a newsletter template with habit-forming sections
  • A process for handling replies




Experiment with a banquet of growth strategies that don’t require cheesy PDFs or dancing on reels. 

Find Your Perfect Subscribers

stage two

On these calls, you’ll learn: 

  • Paid growth channels to start with, and which to leave for later
  • How to negotiate a newsletter swap with someone who has a bigger/smaller list than yours
  • Auto-subscribe tools that make it easy for people to sign up
  • The most effective way to ask for referrals
  • Which new strategies actually work and which just sound cool
  • KPIs to track that help future decision making
  • How to create a paid growth flywheel to get free subscribers from paid ads


Monetize your newsletter in a way that works for you.

Subscribers to Customers

stage three

On these calls, you’ll learn: 

  • How newsletters make money, and which revenue stream to build first
  • Selling ads in your newsletter—when to start and what to charge
  • Pivoting your revenue model as your list grows
  • Building sales opportunities into your signup flow


“GUARANTEED GET IT DONE” SESSIONS EVERY FRIDAY

Live support + feedback in weekly “get it done” sessions

Here’s the thing: 

You already know a lot of what you need to know about list-building. Bets you already have a couple of opt-in pages where people can join your list.

But is it working?

In order to put your list-growth on autopilot and retire from social media, you need a few things in place:

A very clear newsletter idea that makes your ideal reader go, “Aha! This is for me!”

A high-converting opt-in page you can run ads to and get leads for a few bucks

A way to make your money back on those leads within 30 days

Those things are not easy to figure out on your own.

It can take years to find something that sticks, especially if you don’t have much traffic to your landing pages. Trying to figure it out all on your own can be lonely and really discouraging. 

In these weekly “get it down” sessions you’ll get live support and feedback from Tarzan & Sandra, to fast-track your list growth and get the kind of results that have likely been eluding you for years. 

Support from someone who knows your name and your business. 

Support from a community who will actually see you and care about your success. 

A group you can go to and say, “Hey, I made this thing. Can y’all share it for me even once?”

You don’t have to do this alone. 

Meet Amber: Boss of newsletter ads who’s grown her list in a competitive industry mostly using inexpensive, quick ROI newsletter ads. 

Grow Your List With Newsletter Ads

2-HOUR WORKSHOP WITH AMBER PETTY

  • A low-tech, low(ish)-effort way to signups for $1-$3/lead
  • How to reach targeted audiences without algorithms
  • Put your advertising dollars directly in the hands of creators

This is a live 2-hour class where you’ll learn basically everything you need to know, then implement and get feedback right away

included in +1Ksubs

BONUS

+1KSUBS DIGITAL COMMUNITY

As a member of the Facebook community, you’ll be able to:


  • Share your landing pages (including lead magnets if you use them) and ask for feedback, shares and sign-ups

  • Ask Tarzan + Sandra questions when you get stuck—you’ll love this support when you’re trying to figure out tagging or writing your welcome email!

  • Space to try out your newsletter pitch, and see if it’s sticky enough

  • …and, perhaps most importantly, find relief from the loneliness of trying to do this on your own.

FACEBOOK COMMUNITY

Join The Waitlist

🧑‍💻 You don’t want to be tied to social media

🧑‍💻 You already have some subscribers but your list growth is stalled out

🧑‍💻 You still sometimes wonder, “Did I choose the right email service provider?” or “Am I even writing the right kind of newsletter?” 

🧑‍💻 You’re looking for an alternative to the {lead magnet + free content} way of growing a list

🧑‍💻 You’re a big thinker who wants your ideas to reach more people

🧑‍💻 You have existing offers (at any price!) that you could sell to your future subscribers

+1KSUBS is a good fit for you if:

If you want to have a widely-read newsletter, this course is for you.

The agonizingly slow trickle of new subscribers is the #1 thing that holds online business owners back

No matter what your revenue model - services, courses, memberships, brand deals, paid newsletter - you must learn how to get people to say “YES” to joining your list, or your business won’t survive.

The Newsletter Growth industry is coming up with new and inventive ways to grow your email list all the time., and straight-to-list opt-ins are quickly becoming the new Gold Standard.

You can grow your newsletter in a way that doesn’t require:

❌ Posting on social media 
❌ Making cheesy and forgettable PDFs
❌ Building a complicated evergreen funnel 
❌ Hosting live webinars
❌ Paying more than a few dollars per lead

But isn’t it time we talk about what else is on the menu?

Let’s be clear:
all of those things work. 

This dangerous duo has been strategizing, writing and publishing together for 8 years.

I’m one of the internet’s only experts in consent-based marketing, and have maintained a “big-small” email list that has produced $4M in total revenue, with plenty of time away from the screen. 

Oh yeah, I’m also a National Sprint Canoe Medalist (!!!), probably thanks to all the time I don’t spend on social 😉

Newsletter Operator, Personal Essayist, Email Marketing Daddy. 

Meet Tarzan Kay. 

Sandra is the creator of Scale Society and the operational and strategic brains behind some of your favourite internet entrepreneurs, including Laura Belgray and Chanti Zak. 

She’s also the only person in the world who tells Tarzan “that’s a bad idea” and helps her turn it into a good one.

Fractional COO, Strategist, Systems Whiz and Annoyingly Good Question Asker

Meet Sandra Booker.

Meet Your Teachers
Tarzan Kay and Sandra Booker 

Live Training Calls

Thursdays at 2pm ET


MEETING DATES + TIMES

Live “Guaranteed Get It Done” Calls

Fridays at 2pm ET

October 10 - December 12


October 11 - December 13

All sessions are recorded and replays will be available in the member's area. 

Try +1KSUBS for 30 days with zero-risk.

Your purchase is backed by our rock solid, “not your daddy” 100% money-back guarantee. 

This may be a class about subs but I’m definitely not your daddy 😉⛓️ You won’t have to show your homework or “prove you tried.” If this course is not for you, just ask us and we’ll refund your money. Just know that we might ask questions to help us learn and make the program better.

+1KSUBS is a brand new course.

But here’s what past students have said about taking classes with Tarzan.

QUESTIONS? ASK AWAY!

When does enrollment close for +1KSUBS?

Bonuses expire on October 3, so that’s the best time to enroll. Officially we’ll close enrollment to everyone once we reach our limit of participants, or on Oct 9, whichever comes first.

What if I already have a list?

If you already have a healthy list with thousands of subscribers and you’re totally tapped into the newsletter growth scene, this might be too beginner for you. On the other hand, if you’re already using a ton of different list growth strategies and nothing’s working, the live support will help a lot and (you never know) you might learn from strategies you haven’t learned before. 

What if I still want to use lead magnets?

Lead magnets are an important part of any list-growth plan. I definitely recommend them and we’ll talk about how to best use them, in addition to other strategies that don’t require lead magnets.

Good question! We don’t have an official limit on this program yet. We want to see how much interest there is, and who signs up. We usually count on about ⅔ of students showing up to calls (which we have a lot of), a percentage that decreases as the course goes on. Even 30 students would be quite cozy on the live calls, and not feel crowded. But that’s about as large as I could see this program getting.

What’s important for you to know is that the cohort is small enough that you’ll be able to show your work, get your questions answered and get feedback on how to improve it.  

Will this work for me if I’m still just figuring out my niche?

Absolutely. But you’ll need to figure that out early on (and we’ll talk about it) in order to move forward. If you’re a beginner, you may find, say 6 months from now, that your niche changes or you find something better. That’s normal. You can apply all the strategies you learn as you refine your niche and your offers. 

I’ve taken other list-building courses before. How is this different?

Most list-building courses focus on opt-in freebies, which are just one strategy, and also require an existing audience on social media in order to work. We’ll cover freebies too, but most strategies we teach are meant to work in an ad-supported list-growth strategy that you can get paid back on within 30 days. 

How is this different from Amy Porterfield’s List Builder’s Society? 

There is most likely some overlap, so if you’ve taken that it will give you a leg up as you work through +1KSUBS. The main difference is the LBS teaches how to use lead magnets, free content and SEO for list growth, which absolutely works. The +1KSUBS method teaches list growth using a straight-to-list opt-in, paid ads, and monetization within 30 days (i.e. a “paid growth flywheel”) so you don’t have to be on social media, start a podcast or host webinars if you don’t want to. 

Will I get feedback on copywriting during the program?

In the ‘guaranteed get it done’ sessions we can look at your landing pages. But this isn’t a newsletter writing course. If you want ongoing feedback on your newsletter content, consider booking a Newsletter Intensive with Tarzan.

How small is the small group cohort?

Who is this program for?

If you want to grow your email list, this program is for you. Ideally you’ve got a landing page already, and maybe a few subscribers. (If not, that’s okay too.) You might be wondering, “Did I pick the right email service provider?” or “Is this niche niched enough?,” which we’ll cover in this course.

Will there be plenty of examples to illustrate the points?


Of course. We’ll be looking at landing pages, newsletters and ads that are working right now, which you can use as inspiration for your work. 

Are the sessions recorded? 

This class is for anyone who wants to have a widely-read newsletter, whether or not it’s monetized (and monetization strategies will be discussed!). 

I’m already pretty good at list building. Is +1KSUBS just for beginners?



Yes. 

I’m uncomfortable spending money on ads. Do I have to do that in order to grow my list the way you teach? 

When it comes to list growth, you have two options: organic growth (i.e. social) or paid growth. I choose paid because I don’t personally enjoy being on social media. If you don’t ever want to run ads, this program probably isn’t for you. 

But if you just don’t want to run ads on Meta (Facebook + Instagram Ads), there are plenty of other options, which I teach in this course. You’ll need a budget of at least $50/month to use ads as a strategy, but as you put systems in place to get that ad spend back, you should be able to increase it quickly. 

What if I don’t know what I want to write about yet?


This isn’t a class about newsletter content. If you aren’t sure what you want your newsletter to be, it’s probably too early for this program. But if you have a solid idea, and you just need some help refining it, you’re welcome in this program. 

How much time will it take to get through the course?


We have two hours of in class time per week, and you’ll probably need another hour to make meaningful progress each week, and stay on top of what you’re learning. 

Should I buy this or Email Stars? 


You get both when you buy +1KSUBS before October 3, and you’ll get access to the whole program after the delivery of +1KSUBS is complete. I can also tell you where to start. I’m not sure how or when Email Stars is coming back on its own, but currently the digital version is the only way to get it. It covers a lot that this program doesn’t, from sales emails to onboarding to getting people to show up for webinars and more. 

Do you have any discounts or scholarships available?


You get $1000 off when you enroll before Oct 3, 2024. We aren’t doing scholarships at this time. 

Are there discounts for participants of Email Stars?

We’re offering $1K off for everyone who signs up before October 3 but this discount does not expire for anyone who has purchased Email Stars, at any price. Just email us if you missed the deadline and we’ll give you a special promo code. 

Do you offer refunds?

Yes. You have 30 days to request a refund. We’ll ask questions to understand why and see if we can improve the program or our signup process, but you aren’t required to submit homework or do any hoop jumping whatsoever.

What do I do if I need support? 

Come to the Guaranteed Get It Done implementation calls, requisition support in the Facebook group, or email us your question so I can address it on one of the live calls.

The timing doesn’t work for me. When is this offer coming back? 

No plans for that just yet. It depends how popular this class is, and if students get good results from it. If you’re waiting for a cheaper version without support, it’s possible that it might be available in 2025. In my opinion, this is the much better choice, since the feedback is essential to nailing your list growth, even for me after 8+ years in business. 

I use [insert your email service provider]. Will this program work for me? 

You can use whatever you have. We are systems agnostic. We'll still go over choosing the right email service provider for your business goals tho. Don't skip that sesson!