Tarzan Kay


February 13, 2024

to you

What you're reading is a copy of an email my subscribers received. This is an archive, so it's possible some links are missing or expired. If you want to stay in the loop, make sure to jump on my email list and get these delivered direct to your inbox!


what to do with emails after they’re sent


Email Stars is enrolling until Thursday | Listen to the audio version of this email.

A Long-Game Strategy Every Email Marketer (And Newsletter Operator ) Should Adopt

Read time: 2 minutes
Scan time: 12.93 seconds (proven by science)

I’m on the hook for 3 emails today, including this newsletter. So this one’s gonna be short.

When I need to write something quickly, I always go to the same place: my archives. (That’s a nice way of saying Google Drive but “archives” has a sort of “wine cellar” ring to it, don’t you think?)

A good long-game strategy every email marketer needs to adopt is building your email archive using very clear naming conventions. If everything’s searchable then it’s easy to find, meaning you can re-use it, and you should.

The Google doc I’m currently writing in gets created every month by my assistant using a template with this naming convention.

02 February 2024 | Newsletter Emails

Here’s what my newsletter archive looks like:

Google Drive folder that shows a folder called “newsletter,” which contains more folders called newsletter followed by the year, from 2020 to 2024, and an additional folder called prior emails. The mouse clicks through and then you see inside the “newsletters 2023" folder, which has 12 documents each labelled for the month.

I also have 7 years worth of Google docs with this name:

Promo Emails | Email Stars | Month-Year

Technically you only need one document for promo emails since everything is available under “file” and “version history” but I often look at past years’ emails side-by-side. Plus I like working on a clean white document.

I’m wildly consistent with naming conventions.

A year ago I made a major stylistic change – I switched from “emails // program // date” to “emails | program | date.” Sandra and I never discussed it but I would be mad at me if I were her.

That is the end of today’s email.

Or as Jim Morrison would say, this is the end.

Another email calls.

Auf Wiedersehen, fair subscriber!



For all of you sore losers missing out on my Email Stars promotion, I hope you read this one email ‘cuz I did something I would advise you to NEVER DO to your email list except as a gag. (h/t to Marcus Pork Sr.)

What got my attention this week:

The layout of Houck’s Newsletter — imitating it would take a staff of 3 (or a tradwife, probably both)

Send & Grow Podcast by SparkLoop has fckn smart guests, I’ve listened to multiple episodes more than once

Luvvie Ajayi Jones asking, “Can we all stop infantilizing Taylor Swift?


How was today’s email?

So good I want to write Tarzan a Google review.

Decent, but not enough to inspire a review.

The worst! Please make it stop.

Reply to the email


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Start writing consent-based copy and prioritize people over profit 


You can make money without being a greasy promise-pusher, slapping "70% OFF FOR ONE DAY ONLY!" all over your website, or putting giant red countdown timers in every email. Here's how. 


The easiest ways to Tarzan-ify your emails and launch copy


The Course Launch Copy Kit ($27)

Copy Caboose Digital Program ($500)