Tarzan Kay

<tarzan@tarzankay.com>

August 27, 2024

to you

What you're reading is a copy of an email my subscribers received. This is an archive, so it's possible some links are missing or expired. If you want to stay in the loop, make sure to jump on my email list and get these delivered direct to your inbox!

Subject:

the business of birth

Emails, but better logo in dark yellow, with a paper airplane on the left. Underneath it reads "By Tarzan Kay."

Welcome to Throwback Summer

I’m republishing hits from 8 years of newsletters, 8 years of highs and lows of running a business. Scroll down for a breakdown of why I chose to share this email, and my reaction to it now.

 

Selling shouldn’t make you queasy.  Let’s fix that.

Scoop up my consent-based copywriting program for $300. What if you could use the marketing strategies you already know, but in a way that actually feels good? Copy Caboose gives you eyes to spot red flags, and be a green flag for your customers.

 

A graphic with a dark blue background features three green flags at the top. Below them, bold yellow text reads, "The Copywriting Course That Teaches You Green Flags In Marketing." The "Copy Caboose" logo is displayed in the bottom right corner.

Sale ends Thursday.  Buy it here

The One Where Tarzan Has A Baby

The One Where Tarzan Has A Baby
Send Date: March 18, 2018
(third year in business)

I wanted to quit every 30 seconds.

“I’m not strong enough. I’m not tough enough. I should go to the hospital and get the drugs. We’ll work it out in therapy some other time.”

And after 6h40m of the hardest work I’ve ever done in my life, I added “gave birth to a 10lb baby in my dining room” to the list of my life’s greatest achievements.

a newborn baby, and teeny and soft, lies in a fuzzy blanket with his lips pursed like he's waiting for a kiss

Meet Mo Kalryzian

Birth is a wild and powerful experience. I’ve done it twice, and each time I’ve thought to myself, I can’t believe women do this.

Even crazier still: that a woman could do THAT, yet find it difficult to send an email newsletter, pitch a client or ask for the sale. Small potatoes, by comparison.

I couldn’t have done it without support. And that’s what got me to put my baby down for 5 minutes to write this email.

Support is everything.

In business and in birth.

Your support team are the people who keep believing for you when you stop believing in yourself.

Not believing IN you. Believing FOR you.

As in, “Let me hold the vision for you while you have your moment of crazy.”

As in, “I’ll listen and nod along when you ask for drugs, when you tell me it’s too hard and you can’t do it.”

Or maybe, “I’ll watch your launch flop, watch you ghost your list for 18 months, apply for jobs you don’t want…

…and then I’ll wipe your bloody nose and throw you back in the ring.”

Your support team are your coaches, mentors, mastermind leaders, and online course teachers.

Without those people in place, realizing your vision will take longer.

It will be harder.

You may never get there.

Or worse, you’ll get there only to find you resent the process so much you can’t even appreciate what you’ve achieved.

You have to know who those people are. Invest in them. Heavily. Let your credit card take a blow once in a while. You’ll make it back later.

It’s so, so worth it.

xo,
Tarzan

A Note From Current Day Tarzan

This email went out 4 days after I gave birth to my son Mo. WHUT IN THE HELL, 2018 TARZAN?!? But she was a sole provider and had no idea how she was going to make her life work with a new baby. 

At the time I was writing Amy Porterfield’s newsletter and I didn’t want to lose the contract (which I’m sure I wouldn’t have if I’d asked for a break). I wrote emails from my phone with a baby in my arms. I was never fully off work and went back full-time pretty soon after Mo was born. I remember begging everyone I knew to “let me” quit breastfeeding, I was so exhausted. I wasn’t strong enough yet to make that decision against everyone else’s advice. I can say with absolute confidence it would be a different story today!

He was worth every sleepless night and all the meetings I ran and classes I taught with a baby at the breast. 

P.S. I am still wondering why I felt the need to italicize dialogue that was already in quotations. Baby brain?

 

Reply to the email

GET MY EMAILS IN YOUR INBOX

All-time most popular emails right here

(read ‘em and weep, literally)

I slowed way, waaay down on buying courses about four years ago, once my business started churning out a

Feb 21, 2023

“Finish this sentence,” Eman said to me. “The biggest mistake I made in my business was…” It was no small ask.

Jan 27, 2023

If you’ve struggled to get quality emails out to your list consistently, or had long lapses between communications

Nov 22, 2022

I shared this meme on Instagram the other day: A cascade of DMs ensued, mostly from people

Oct 4, 2022

Cascades of angry-looking waves push up against my kayak, threatening to tip me into the cold black water of

Sep 27, 2022

It’s been two weeks since my last email, and I hardly ever miss a weekly email. I have written thousands of emails

Sep 6, 2022

In my first year of business, I made $61,833 in gross revenue. After expenses, I took home just over half. 

Aug 16, 2022

I’m moving like a superhuman these days, doing it all until my body literally quits on me, as it did this morning. 

Jun 7, 2022

There’s this guy Parry who I follow on LinkedIn. His industry-disrupting 30-word diatribes about PR are crisp AF.

May 27, 2022

People think we are super great for offering low or zero markup on our payment plans. I’ve also been

Apr 12, 2022

Start writing consent-based copy and prioritize people over profit 

FREE AUDIO COURSE

You can make money without being a greasy promise-pusher, slapping "70% OFF FOR ONE DAY ONLY!" all over your website, or putting giant red countdown timers in every email. Here's how. 


WANT TO START WITH A SNACK-SIZED TARZAN? 

The easiest ways to Tarzan-ify your emails and launch copy

FREE COPY KIT

The Course Launch Copy Kit ($27)

Copy Caboose Digital Program ($500)

FREE AUDIO COURSE