Tarzan Kay

<tarzan@tarzankay.com>

April 7, 2026

to you

What you're reading is a copy of an email my subscribers received. This is an archive, so it's possible some links are missing or expired. If you want to stay in the loop, make sure to jump on my email list and get these delivered direct to your inbox!

Subject:

I was a professional scammer (guest email)

logo for emails, but better, in 1950's style font with paper airplane

THIS ISSUE BROUGHT TO YOU BY

Speaker lineup for The Girlboss Apology Tour Virtual Summit, April 13-17 — a reckoning with who we are and how we operate in the wild world of internet marketing, featuring 13 diverse speakers against a dramatic stage backdrop

The Girlboss Apology Tour is a free, 5-day virtual summit that will help you…

👉  Trust the wisdom of your own experiences 

👉  Expand your business vision beyond just coaching or courses

👉  Give yourself permission to go after big dreams and make mistakes along the way

👉  Let go of the shame and embarrassment of past mistakes 

👉  Break the cycle of “purchase, panic, pivot, repeat”

👉  Find collaborators who value nuance over noise

👉  Rebuild your confidence after feeling duped, burned out, or misled

If that sounds like something you want, you know what to do.

Click here to register →​

The Girlbossiest Story You Ever Did Read

Today I’m handing the mic to my friend Kendra Hoffman (who is also a former client — dual relationships are a conversation we should have some other day).

Kendra told me this salacious story a couple of weeks ago in our hotel room in Nashville, where I wore her pajamas and ate her snacks. That’s the kind of friendship we have. 

Group of women gathered in a circle at a conference, Tarzan holding a microphone and speaking or singing during an interactive workshop session, while others listen and engage in a collaborative, community-focused environment.

Singing with Kendra at Kate Northrup’s Relaxed Money Live  📸: Monica Justesen

 

It was a car crash of a girlboss story, the kind you can’t look away from. 

“You have to write about this someday,” I told her. 

Well, she did. 

So today, instead of writing to you myself, I thought I’d just send you hers, with a huge plug for her newsletter Earthcare Matters if you want to hear more like this. 

Earth Matters logo by Kendra Marie Hoffman featuring illustrated flowers and butterflies, representing nature-inspired creativity, sustainability, and environmental storytelling.

“For just $500, you can shadow my life of freedom, bliss, and play in Hawaii!”

That was a real pitch I sent my friends, and I believed every word of it, FIRSTNAME.

I went to Hawaii to live out a dream, but instead, I became an internet scammer.

Yes, once upon a time, I actually scammed my friends (and I wish that was an April Fool's joke).*

How did I get there?

Back in 2014, I was studying “mindset work,” reading a book called Busting Loose from the Money Game, and following a woman named Chandra Nicole (a real world Girl Boss) online.**

That spring, I was working as a gardener on an island off the coast of Maine for a woman I deeply respected. She was the first woman I met who ran a landscaping company and spent days alone in the wilderness.

That job planted the seeds of what would eventually become LadyBug EarthCare.

Around the same time, Chandra and I were co-hosting virtual sessions on breaking free from limiting beliefs (guru lingo alert). I was writing articles on what I called “spiritual permaculture” (before I heard anyone say that phrase haha), teaching how to cultivate “joy-fruit” and “peace-fruit” and other magical-thinkings you may recall, if you’ve been around my voice on the interwebs for that long, haha.

Chandra really took me under her wing, seeing the potential in me (yellow flag sometimes), and told me if I put my intentions into the universe, an opportunity would bring me to Hawaii, where I could live with her and help build her business, Rebel Academy, as her first Freedom Guide. Wowee!

One fine day, as I was planting pansies along a garden edge, I got a call from a friend I hadn’t heard from in years. He offered me extra airline miles to join him on a surf trip… in Hawaii.

It was too magical not to follow through. So I flew to Oahu the next week.

Woman carrying a surfboard across a sunny crosswalk lined with palm trees, smiling at the camera on a tropical beach street, capturing a carefree summer surfing lifestyle.

Little did I know I was about to pull a minor internet scam that summer! Haha

 

After my surf buddy went home, Chandra returned from Colorado (unbeknownst to me, she was scamming another woman who would later become a dear friend and my first death educator), and we started working on Rebel Academy.

It wasn’t working out (hmm haha), so we pivoted to a new idea: Lifestyle Shadowing – The Honolulu Venture.

Read the rest of Kendra’s email here →

Kendra sitting by a lakeside campfire at dusk, smiling at the camera with mountains and water in the background, surrounded by art supplies and painting tools, creating a peaceful outdoor creative scene.

Written by a human – Kendra Marie Hoffman

Did someone forward you this email? ​Subscribe here​.


*This email went out April 1. Isn’t that smart?

**Kendra chose to name Chandra, as is her right. On The Girlboss Apology Tour, we specifically don’t name names. This is a great example of two people making different decisions about the same issue, for our own reasons. 

Subscribe to Kendra’s newsletter, Earthcare Matters.

Picture of Tarzan wearing a tan and brown sweater smiling. Picture is circular with a thin blue border surrounding it

Tarzan Kalryzian [she/they]
Did someone forward you this email? Subscribe here​.
Follow me on ​LinkedIn​.

Reply to the email

All-time most popular emails right here

(read ‘em and weep, literally)

I slowed way, waaay down on buying courses about four years ago, once my business started churning out a

Feb 21, 2023

“Finish this sentence,” Eman said to me. “The biggest mistake I made in my business was…” It was no small ask.

Jan 27, 2023

If you’ve struggled to get quality emails out to your list consistently, or had long lapses between communications

Nov 22, 2022

I shared this meme on Instagram the other day: A cascade of DMs ensued, mostly from people

Oct 4, 2022

Cascades of angry-looking waves push up against my kayak, threatening to tip me into the cold black water of

Sep 27, 2022

It’s been two weeks since my last email, and I hardly ever miss a weekly email. I have written thousands of emails

Sep 6, 2022

In my first year of business, I made $61,833 in gross revenue. After expenses, I took home just over half. 

Aug 16, 2022

I’m moving like a superhuman these days, doing it all until my body literally quits on me, as it did this morning. 

Jun 7, 2022

There’s this guy Parry who I follow on LinkedIn. His industry-disrupting 30-word diatribes about PR are crisp AF.

May 27, 2022

People think we are super great for offering low or zero markup on our payment plans. I’ve also been

Apr 12, 2022

Start writing consent-based copy that prioritizes people and still makes profit 

7-PArt AUDIO SERIES FOR Creators + Coaches

You can make money without being a greasy promise-pusher, slapping "70% OFF FOR ONE DAY ONLY!" all over your website, or putting giant red countdown timers in every email. Here's how. 


Tarzan is an amazing teacher if you want to write business copy (especially email) that supports your business without being spammy or manipulative. 

Sonia Simone, cofounder of Copyblogger


BUY IT NOW FOR $19

WANT TO START WITH A SNACK-SIZED TARZAN? 

The easiest ways to Tarzan-ify your emails and launch copy

FREE COPY KIT

The Course Launch Copy Kit ($27)

Copy Caboose Digital Program ($500)

$19 AUDIO COURSE