Persuasion Techniques Archives

Sephora Makeover Gone Awry—and 3 Game-Changing Sales Lessons Learned

by Tarzan Kay | Aug 23, 2016 | Persuasion Techniques

Right away there was a problem. Everyone in the store was 20 years old, and wearing a LOT of makeup… …the “made up” look. …the “I’m about to do a photo shoot so I’m wearing a little extra” look. …the “I work at a makeup store and they make me...

3 Trigger Phrases Your Audience Loves To See In Your Copy

by Tarzan Kay | Jun 13, 2016 | Persuasion Techniques, Surprise me

This morning I received an email that made me feel like a million dollars. And I only read the first line. It went like this: “Good morning Tarzan. Swipe file received. Thank you. I like the way you have…” I was instantly in a good mood, and pinned the email to the...

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