Get the skills to pay the bills
Looking back, I can’t remember why I even wanted to host an event. I was just following the formula, creating new offers according to what everyone else was doing. It felt like the next step after creating a signature program: host an event to move people to the next rung on the ladder of offers, which usually looks like a pyramid (which should be the first clue):
Y’know those times when you get 75% of the way to completing your purchase, and then change your mind at the last minute? …only to find your inbox pinging with a predictable sales message: “Did you forget something? Click here to complete your purchase.” If you’re patient enough – or ignore these emails for long enough – maybe you get a promo code.
Being interviewed on iTunes Top 100 podcasts was a HUGE, HUGE level up for my business. I love that it builds on itself each year. AND IT’S FREE!
Color-coded copy has become one of my core teachings when it comes to writing great emails. I’ve taught this method on podcasts, at live events, and in small rooms at private masterminds.
If you’ve ever struggled with what to put in a 30-email stack for your online course promotion (or wondered why you should have to write so many emails), color-coded copy gives you a simple system for getting it done.
How to Win at Affiliate LaunchingHow to Win at Affiliate LaunchingWhy I Love Affiliate PromotionsFree money! Just kidding. But to me, affiliate launches feel like free money. Standard commission is 50%, and there are almost unlimited opportunities for products to...
When I built my new website last year, the quiz was a huge focus. I wanted this to be the main entry point to my email list. The plan was to generate a bunch of inexpensive leads and make money from the course on autopilot.
I recommend attending live events as a key strategy to grow your business. You’ll get inspiration, clients, strategies, and street cred.
Talking to customers IRL is hard. For one, customer interviews are a giant and agonizing time-suck. You need at least 8 (sometimes up to 20) interviews to generate data you can trust. But also, most of us who run customer interviews tend to find little pay-off. Here's how to run effective, masterful customer interviews – the kind you’ll leave knowing you got the goods. And, knowing you can get them again, in every interview you run.
People say the money is in the list. Not true. Smarter people say the money is in your relationship with your list. Getting closer. Use video to build your relationship with your list.
A massive team of talented people worked hard to raise this website, which included a full rebrand and building an evergreen quiz funnel for my program The Money Vault. Here’s a breakdown of how we built it:
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For digital course creators and the copywriters who write for them.