A Template You Can Use For Your Next Black Friday Sales Email
Less than a month until the Superbowl of Email aka Black Friday. This week’s newsletter comes to you once again from Stern Auntie Tarzan who wants you to make money this season.
I know you have feelings about asking for the sale. Everybody does, especially if you’re not used to it. It gets easier, I promise.
Nurture and newsletters are great, but to make money from email you need to send sales emails. Obvious ones. Not timid ones with a whisper of an offer buried down at the bottom in one lonely, cryptic link that looks like this and gives no hint of what it actually is.
In order to make sales, your emails need to look like sales emails.
They need to say, “Here is my thing for sale and here is why you should buy it now.”
→ The subject line could say “3 days only” (assuming it’s true)
→ A bullet list can do a lot of heavy lifting
→ It works best in a series of 5-10 emails!
→ They can be 200-300 words
Here’s an example:
I asked ChatGPT to use one of my sales emails as a template for selling discount candles. Feel free to plug this in to your AI and ask it to rewrite for whatever you’re selling.
Subject: Before your feed turns into a Black Friday circus
Before your credit card overheats from the Black Friday deals taking over your feed, your inbox, and your wallet, take a second to ponder:
Do you really need that discount air fryer?”
…let me offer you something better: A candle.
But not just any candle, The Conscious Buyer’s Redemption Candle.
A candle that smells like you actually have your life together. Like quiet mornings, fresh sheets, and the kind of peace that can’t be bought at Costco.
Until the end of the day, all our Redemption Candles (and gift sets) are $100 off.
A few ways you could use this deal:
️ Stock up on gifts for everyone you forgot last year
Turn your bathroom into a spa, even if it’s just for ten minutes
Finally light the “fancy candle” you’ve been saving for a special occasion (this is it)
The last thing any of us needs is a new 88” flatscreen. No one ever said, “My life would be greatly improved if I could only watch Love is Blind UK in ultra-high-def.”
But they have said, “This candle changed my whole mood.”
Shop the Black Friday Candle Sale here → [link]
And if the words Black Friday make you tired just reading them, you can always wait for Cozy Monday. The sale lasts through Tuesday, Nov 15 at midnight Eastern.
~ Tarzan Kay
Chief Candlestick Maker ️
Redemption Candles Unincorporated
Sponsored links are always marked.
Advertise in this newsletter →
If you’re worried about being annoying, that’s valid! This season can be extra busy in the inbox, and it’s a good opportunity to tighten up your consent practices. Let people turn off the promo if they don’t want it. You can do this with a simple tag. It works like this:
STEP 1: Set your link to tag everyone who clicks it as opted out. Your tag might look something like #opt-outOFFERNAME2025
STEP 2: Exclude everyone with that tag from future sales emails for that offer.
For an extra layer of consent, you may also choose to only send sales emails to people who click, “I want to see the Black Friday offer!,” which is what we did last year. That’s called “explicit consent.” In this case, you’d add a tag like #opt-inOFFERNAME2025 and only send sales emails to people with that tag.
Unless people ask for them, they don’t see them.
This year we’re sending our Black Friday promo to everyone. Unless you click, “Don’t send me any Black Friday emails, please!” That’s an example of “implied consent.” Meaning unless you explicitly tell us you don’t want to see the offer, we assume you want it.
I have more ideas and templates for you!
Our Double Your Sales Black Friday Bundle comes with a 10-email template set, sales calendar, and (new this year!) a 90-minute workshop so we can talk about your feelings.
Heads up! You already own this! Either you purchased it directly, or it’s included with something else you bought. Look for an upcoming email about how to access everything in the bundle at zero extra cost.
Kidding, not kidding!
We will also talk about your actual sales emails—I’ll even review a couple of emails LIVE on the call.
Check it the Black Friday Bundle here →
More emails on this offer are incoming, so please segment yourself accordingly!
Stern Auntie Tarzan out!
Tarzan Kalryzian [she/they]
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P.S.
The audio version of this email has a few funny extra details you might enjoy hearing. Here’s the link to listen in →
Double Your Sales Black Friday Bundle
Let’s create a flash promo you can use (and re-use) for years to come. Scoop up our Black Friday bundle, which includes—
→ 10 customizable sales email templates, with send dates
→ A 15-minute micro-training on how to use the templates
→ A consent-based Black Friday strategy that will help you get 100% ride of your Black Friday anxiety about sending a lot of emails
→ A 90-minute LIVE CLASS on [date]—submit your emails and offer page for review by Tarzan!
…and start driving more profit from email before the end of the year, with this copy-pastable, ChatGPT-ready promo plan.
