Tarzan Kay


July 21, 2023

to you

What you're reading is a copy of an email my subscribers received. This is an archive, so it's possible some links are missing or expired. If you want to stay in the loop, make sure to jump on my email list and get these delivered direct to your inbox!


what’s on my summer reading list


We’ve officially entered “dog days of summer” territory here in Southern Ontario

I would sooner die of heat stroke than give you business advice at a time of year when all I want to do is laze around in a wet bikini and eat frozen watermelon. 

Remember like 4 years ago when Gary Vee made a viral video about how only losers take summer break, and how now is the best time ever to hustle your balls off so you can permanently one-up those vacation-taking weaklings? I can never unsee that video. I’m pretty sure it’s linked to in Wikipedia under “toxic capitalism.” 

What a ding-dong.

I hope you’re having do-nothing days. 

I hope you’re having as much fun as weirdos like me who wear linen, go to music festivals and do MDMA (that we tested, obvi). 

I hope you’re eating 99¢ popsicles with your kids—the hot pink ones.

I hope you’re staying up late drinking chilled prosecco on the patio with your favorite people. 

I hope you’re spontaneously skinny-dipping at a regular beach where everyone else has swimsuits (what do they know!?)

Most of all, I hope you’re doing it while NOT thinking about work. For me, the hardest part is getting my central nervous system to calm TF down and let me enjoy myself with some well-earned rest. 

You feel me, right? I know you do. 

For something different, here’s what’s on my summer reading list:

For Fun:

His Dark Materials Trilogy by Phillip Pullman (Full Cast Audio Recordings I borrowed on CloudLibrary!)

Less is Lost by Andrew Sean Greer (sequel to his Pulitzer-prize winning novel, which might be my #1 fave novel of the last decade)

The Ending Fire Trilogy by Saara El-Arifi (gayest fantasy series ever—I love it so much!)

For Work:

Holding Change: The Way of Emergent Strategy Facilitation and Mediation by adrienne maree brown (getting better at facilitating is one of my big goals for the next 6 months)

The Art of Gathering by Priya Parker (see above!)

Living in the Power Zone: How Right Use of Power Can Transform Your Relationships by Cedar Barstow 

Just Because:

The Pegging Book: The Complete Guide to [Not Appropriate for Email]
by Cooper S. Beckett and Lyndzi Miller (OMG I can’t even say it here I feel shy.)

Conspirituality: How New Age Conspiracy Theories Became A Health Threat by Derek Beres, Matthew Remski and Julian Walker (these guys helped me untangle a LOT during the pandemic when I was heading full-speed-ahead into COVID-denier territory)

Polysecure: Attachment, Trauma and Consensual Nonmonogamy by Jessica Fern (abandoned this three chapters in sometime last year but look at me I’m growing )

I read a million books at once and rarely finish any, just being honest. Sometimes I start in the middle and just read one chapter, especially with work books. So please don’t shame yourself for not reading as many books as me. 

It’s summer! Go enjoy yourself. (Unless you live someplace way below the equator where it’s winter, in which case SEE YOU AT THE PUBLIC POOL, SUCKERS!)

Just kidding. 

Okay, better end this before I say something else I’ll regret. 



Heads up! The Coaching Unveiled program through the Lalich Center is on hold, probably until September. 

While in Paris with the center’s founder Janja Lalich, Coach Kathleen and I had a lively discussion about the safest way to deliver the program. The waters of coaching are really murky and if we’re going to provide education on this topic, we want to make sure the content is solid and that the participants and leaders will be properly supported. 

Just for fun, here’s me and Janja smoking and eating La Vache Qui Rit outside her AirBnB in Montparnasse. 


Sometimes I say really smart things! A couple weeks ago I talked with Angie Colee on the Permission To Kick Ass Podcast, which she aptly describes as “the show that gives you a virtual seat at the bar for the real conversations that happen between entrepreneurs.”

Eventually I might stop giving interviews about how and why I dismantled my business, but honestly, it’s one of the bravest and most important things I’ve done as an entrepreneur and I still have a lot to say about it. 

Listen to the interview here.

I especially liked the part where I asked her, “Do you want me to perform my  job or perform my gender?”


In case you missed the easter egg I hid in the alt text (spoiler alert!), you should know that I only smoke in Paris, not in real life. 


Psyche! This email is over. 

Reply to the email


All-time most popular emails right here

(read ‘em and weep, literally)

I slowed way, waaay down on buying courses about four years ago, once my business started churning out a

Feb 21, 2023

“Finish this sentence,” Eman said to me. “The biggest mistake I made in my business was…” It was no small ask.

Jan 27, 2023

If you’ve struggled to get quality emails out to your list consistently, or had long lapses between communications

Nov 22, 2022

I shared this meme on Instagram the other day: A cascade of DMs ensued, mostly from people

Oct 4, 2022

Cascades of angry-looking waves push up against my kayak, threatening to tip me into the cold black water of

Sep 27, 2022

It’s been two weeks since my last email, and I hardly ever miss a weekly email. I have written thousands of emails

Sep 6, 2022

In my first year of business, I made $61,833 in gross revenue. After expenses, I took home just over half. 

Aug 16, 2022

I’m moving like a superhuman these days, doing it all until my body literally quits on me, as it did this morning. 

Jun 7, 2022

There’s this guy Parry who I follow on LinkedIn. His industry-disrupting 30-word diatribes about PR are crisp AF.

May 27, 2022

People think we are super great for offering low or zero markup on our payment plans. I’ve also been

Apr 12, 2022

Start writing consent-based copy and prioritize people over profit 


You can make money without being a greasy promise-pusher, slapping "70% OFF FOR ONE DAY ONLY!" all over your website, or putting giant red countdown timers in every email. Here's how. 


The easiest ways to Tarzan-ify your emails and launch copy


The Course Launch Copy Kit ($27)

Copy Caboose Digital Program ($500)