copywriting

October 17, 2017

What It’s Like To Work With Amy Porterfield

“OMG, my client just completely changed the scope of the project and we only started working together yesterday!” “It’s been 3 months and my invoice still […]
January 31, 2017
Tarzan Kay Copywriting | Consultations

How to offer “free consultations” without devaluing your time

About 6 months after taking my business full-time, I came down with a major case of “free consultation fatigue.” I’d been writing a LOT of home […]
September 6, 2016

10 Slides That Sum Up The Future of Content Marketing Perfectly—From #UFX2016

If you’re familiar with the 100th monkey theory, then you’ve probably also noticed that a lot of thought leaders seem to think up the same brilliant idea […]
August 23, 2016

Sephora Makeover Gone Awry—and 3 Game-Changing Sales Lessons Learned

Right away there was a problem. Everyone in the store was 20 years old, and wearing a LOT of makeup… …the “made up” look. …the “I’m […]
August 9, 2016

5 Things To Add To Every Blog Post Before You Click “Publish”

  In Hollywood, there’s something called “The Hero’s Journey”—a formula screenwriters use for everything from shoot ‘em up action movies to costume dramas. It goes like […]
May 4, 2016

3 words I’m no longer using in pop-ups (or ANY of my marketing)

Before getting up on my high horse to pontificate, I gotta come clean. I’ve committed all 3 of these marketing sins many, MANY times. They are as common […]