copywriting
October 17, 2017
“OMG, my client just completely changed the scope of the project and we only started working together yesterday!” “It’s been 3 months and my invoice still […]
January 31, 2017
About 6 months after taking my business full-time, I came down with a major case of “free consultation fatigue.” I’d been writing a LOT of home […]
September 6, 2016
If you’re familiar with the 100th monkey theory, then you’ve probably also noticed that a lot of thought leaders seem to think up the same brilliant idea […]
August 23, 2016
Right away there was a problem. Everyone in the store was 20 years old, and wearing a LOT of makeup… …the “made up” look. …the “I’m […]
August 9, 2016
In Hollywood, there’s something called “The Hero’s Journey”—a formula screenwriters use for everything from shoot ‘em up action movies to costume dramas. It goes like […]
May 4, 2016
Before getting up on my high horse to pontificate, I gotta come clean. I’ve committed all 3 of these marketing sins many, MANY times. They are as common […]