The most fun your inbox has had in years 

Origin Of The Color-Coded Copy System When my friend Sage Polaris offered to help out at my first live event in Niagara Falls, we both thought she’d be managing the sign-in sheet, tidying up water glasses, and answering the odd question. It surprised us both when she ended up co-hosting the whole thing. Her talk […]

Done right, email marketing should be entertaining and fun for your subscribers, and make you money consistently, every time you send a newsletter or promo email. If you thought email marketing was annoying or boring, there’s a better way—a way of writing emails that have random subscribers hitting reply and telling you, “Your marketing emails […]

Being interviewed on iTunes Top 100 podcasts was a HUGE, HUGE level up for my business. It attracted many, many new customers for my products. After a big publicity win I noticed people started seeing me differently. I also noticed these opportunities often seemed to spiral out into something even bigger. A podcast might lead […]

Y’know those times when you get 75% of the way to completing your purchase, and then change your mind at the last minute? …only to find your inbox pinging with a predictable sales message: “Did you forget something? Click here to complete your purchase.” If you’re patient enough – or ignore these emails for long enough – […]

Prefer to listen to this post on the go? Please note when I mention someone’s work, it doesn’t mean that I fully endorse them or that they endorse me. It doesn’t mean I approve or disapprove of everything they write, publish or teach. It just means there’s something significant about their work that merits a […]