by Tarzan Kay | Aug 9, 2016 | All, Business Growth, Surprise me
In Hollywood, there’s something called “The Hero’s Journey”—a formula screenwriters use for everything from shoot ‘em up action movies to costume dramas. It goes like this. Hero starts in ordinary world (Luke Skywalker at his Aunt & Uncle’s farm / Tarzan in his...
by Tarzan Kay | May 4, 2016 | All, Email Marketing, Entrepreneurship
Before getting up on my high horse to pontificate, I gotta come clean. I’ve committed all 3 of these marketing sins many, MANY times. They are as common as bread and potatoes. (So don't be too hard on yourself if you're guilty too.) Also, there’s almost always a way...
by Tarzan Kay | May 2, 2016 | All, From my hometown
I’m crazy in love with Welland, the city where I live. I’m also crazy in love with my profession, and all the professions in its periphery – graphic design, coding, etc. Them there’s my peeps. I love ‘em something fierce. So when my city and my peeps get in a...
by Tarzan Kay | Apr 11, 2016 | All, Business Growth, Entrepreneurship, From my hometown, Surprise me
So…coworking. Every so often someone asks me what happened to the dream of a collaborative workspace in Welland. Truth is it just sort of, well, fizzled. We tried to please too many people. It got to feel like we couldn’t make a move without offending someone....
by Tarzan Kay | Apr 5, 2016 | All, Email Marketing
Confession. The first time I spoke with my client Wilma, I had no idea what she did. Her world was a complete mystery. In our discovery interview I smiled and nodded along like everything she was saying made perfect sense. Like “strategic planning” and “executive...
by Tarzan Kay | Mar 21, 2016 | All, Business Growth, Surprise me
Pizza Pizza doesn't want you to know this A secret agent I know once had a job taking calls for Pizza Pizza. At the risk of a potentially fatal and almost certainly painful corporate takedown, I’m going to reveal a secret about the cheese + tomato empire. The “regular...
