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Today I’m writing a new sales page for Email Stars. It’s due with my designer Gigi on Friday so I’m hauling ass. I dredged up the first-ever sales page for Email Stars, which was written by an Email Stars alumni (p.s. I outsource copy sometimes) but it is exactly Tarzan circa 2018. Holy Time Warp. […]
Nov 28, 2023
Okay. Have you watched Escaping Twin Flames yet? It’s a new cult doc on Netflix about a couple of self-styled gurus named Jeff and Shaleia who help customers find “harmonious twin flame union” aka their soulmate aka everlasting love. Of all the cult docs I’ve watched, this one has the most obvious ties to the […]
November 21, 2023
OMG, I just watched the most outrageous webinar. I can’t even wait to tell you about it. It involves alkaline water…I think? But first. Know what last week was? It was that magical day once per year when 387 people whose names you don’t recognize descend on your Facebook profile with a three-word message followed […]
November 14, 2023
Copy Caboose is going on sale for two weeks starting this coming Tuesday, November 14. If you watched and loved my workshop Write This Way, you’ll love what you learn in Copy Caboose. Details in P.S. Hey! I’m between events rn so this’ll be a quick one. I’m so glad I flew to Hartford […]
November 9, 2023
Toronto people, I’m waving at you from across the lake Driving up next Friday for my friend Lianne Kim’s event, MamaCon. Wanna catch a hang? See P.P.P.S. for details. Right now I’m most likely standing in line at border control at the Toronto airport, or on a plane to Connecticut where I’m attending an event […]
October 31, 2023
On Monday I really wanted to quit my job. I was convinced (without any evidence, really) that all was lost. On Tuesday one of my students asked a complicated question on a live call, and another chimed in with exactly the answer we all needed to hear. I was proud to have created a safe […]
October 24, 2023
Don’t want to write copy that comes off like a greasy promise-pusher, slap "70% OFF FOR ONE DAY ONLY!" all over your website, or put giant red countdown timers in every email?
THat’s what SHE said, right? SRSLY THO.
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