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The Color-Coded Copy Hack For Writing Words That Convert

The Color-Coded Copy Hack For Writing Words That Convert

Color-coded copy has become one of my core teachings when it comes to writing great emails. I’ve taught this method on podcasts, at live events, and in small rooms at private masterminds.

If you’ve ever struggled with what to put in a 30-email stack for your online course promotion (or wondered why you should have to write so many emails), color-coded copy gives you a simple system for getting it done.

The Right Way (And The Wrong Way) To Do Customer Interviews

The Right Way (And The Wrong Way) To Do Customer Interviews

Talking to customers IRL is hard. For one, customer interviews are a giant and agonizing time-suck. You need at least 8 (sometimes up to 20) interviews to generate data you can trust. But also, most of us who run customer interviews tend to find little pay-off. Here's how to run effective, masterful customer interviews – the kind you’ll leave knowing you got the goods. And, knowing you can get them again, in every interview you run.

Want my best email swipes for selling a digital course?

Grab the 10 Promo Email Templates that power my evergreen sales funnel and (for real!) make money while I'm sleeping.

For digital course creators and the copywriters who write for them.

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