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38 Email Marketing Tips for Maximum Business Impact [2022 Edition]

38 Email Marketing Tips for Maximum Business Impact [2022 Edition]

Done right, email marketing should be entertaining and fun for your subscribers, and make you money consistently, every time you send a newsletter or promo email. If you thought email marketing was annoying or boring, there’s a better way—a way of writing emails that have random subscribers hitting reply and telling you, “Your marketing emails are the best thing in my inbox!” or “You just earned yourself a new customer.” These 38 email marketing tips will help you write those kinds of emails.

How Live Events (Including Mine) Perpetuate The Cult of Online Business

How Live Events (Including Mine) Perpetuate The Cult of Online Business

Looking back, I can’t remember why I even wanted to host an event. I was just following the formula, creating new offers according to what everyone else was doing. It felt like the next step after creating a signature program: host an event to move people to the next rung on the ladder of offers, which usually looks like a pyramid (which should be the first clue):

Abandoned Cart Sequences—Should You Use Them?

Abandoned Cart Sequences—Should You Use Them?

Y’know those times when you get 75% of the way to completing your purchase, and then change your mind at the last minute? …only to find your inbox pinging with a predictable sales message: “Did you forget something? Click here to complete your purchase.” If you’re patient enough – or ignore these emails for long enough – maybe you get a promo code.

The Color-Coded Copy Hack For Writing Words That Convert

The Color-Coded Copy Hack For Writing Words That Convert

Color-coded copy has become one of my core teachings when it comes to writing great emails. I’ve taught this method on podcasts, at live events, and in small rooms at private masterminds.

If you’ve ever struggled with what to put in a 30-email stack for your online course promotion (or wondered why you should have to write so many emails), color-coded copy gives you a simple system for getting it done.

The Right Way (And The Wrong Way) To Do Customer Interviews

The Right Way (And The Wrong Way) To Do Customer Interviews

Talking to customers IRL is hard. For one, customer interviews are a giant and agonizing time-suck. You need at least 8 (sometimes up to 20) interviews to generate data you can trust. But also, most of us who run customer interviews tend to find little pay-off. Here's how to run effective, masterful customer interviews – the kind you’ll leave knowing you got the goods. And, knowing you can get them again, in every interview you run.

Want my best email swipes for selling a digital course?

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For digital course creators and the copywriters who write for them.

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