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Stop Guessing, Start Asking

Stop Guessing, Start Asking

Talking to customers IRL is hard. For one, customer interviews are a giant and agonizing time-suck. You need at least 8 (sometimes up to 20) interviews to generate data you can trust. But also, most of us who run customer interviews tend to find little pay-off. Here's how to run effective, masterful customer interviews – the kind you’ll leave knowing you got the goods. And, knowing you can get them again, in every interview you run.

 

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