Here’s what I know about you
You’ve got a business that’s full of heart and soul. And blood and sweat. And guts and gusto and all o’ them other things people say. (Sue me, they’re cliché but they’re true.)
You’re clear on your mission and who you want to attract. But here’s the thing:
You’re having trouble finding the words to match your mission.
When you sit down to write, the words come out like a Grade 12 English paper. Or worse, like a bargain bin self-help book.
Buuuut, somewhere inside you is a voice that’s unique and powerful. You know it. Your clients know it.
The internet on the other hand…not so much.
Lemme guess. You tried to sound warm and inviting and like the kind soul I KNOW you are, but it came off flat and boring and just kind of…beige.
Well here’s another thing:
You don’t need everyone to like you. You just need the right people to like you.
- " I can't! I just can't believe how amazing you are! I literally had goosebumps non-stop while reading my new copy. Everything is so damn good, that edits are pretty much impossible for me, and that is a good problem to have.You see, now though, I want to tell you so many more stories about me! lol Just so that you can make them sounds THIS exciting interesting! Holy moly! I am so impressed right now!"
If you’re crystal clear on your mission (and I KNOW you are because you found your way here), we can also get über-clear on your messaging and use words to:
Take you from zero clients to a long wait list of anxious wannabe-buyers
Attract only your ideal clients (and REPEL the not-so-ideal ones)
Price your products at the rate you know they’re worth, and quit bargaining and bartering for good. (Truly! The bargaining has Got. To. Stop. Now.)
Stand out from the sea of others who offer similar services but don’t have your unique gifts
You don’t need to be sassy or rude or have a televised wardrobe malfunction to attract attention.
You just need copy. Really awesome words that sell, sell, sell.
Bingo! You’re in the right place.
Since I already know so much about you, it’s only fair I tell you a little about me
Before you ask, yes. That’s really my name. (Go read the full story, if you must know the details.)
It’s not a nationality thing. It’s a crazy-quirky, way-outside-the-box family kind of thing. We got to pick our own names.
(We’re also former mennonites, just to thicken the plot. That’s a MUCH longer story. Read the book).
Oh yeah. The book. I wrote one of those. And it’s a soul-shakin’ page turner best devoured whole. In one session. Like a jelly donut. Go get it here.
Speaking of things I’m proud of, I have the most amazing kid. (In the COMPLETELY objective opinion of me, his mother.)
Don’t worry, I’m closing this conversation there. I really don’t want to be that mom. (But seriously. Look how cute! Look how cute!)
And don’t even get me started on his dad. Fireworks, baby. Fireworks.
I spent three whole years in law school. In French. Talk about a fish outta water. Oy gevalt!
These fingers don’t just type irresistible words that make hearts all melty and itching for a credit card, they also play the piano. (People assume my Bachelor of Fine Arts is in writing, but it’s not. I majored in jazz.)
And something else:
I genuinely care about seeing your business THRIVE.
I know how hard it is to stand out in a sea of competition, and what it takes to get noticed.
This is the part where I tell you how reliable and fun I am to work with, but that kind of trust is EARNED.
And anyway, it’s more fun to figure it out on your own.
With deep affection,
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