I write the best emails.

I’m a whiz at digital course launches, a former copywriter and current sci-fi fanatic. (Hellooo! My last name is Kalryzian. What’s up, Uncle Lando?) Obsessed with: cryptocurrency, Macklemore, Battlestar Galactica. My pronouns are she, her and hers.

Tarzan Kay

I write the best emails.

I’m a whiz at digital course launches, a former copywriter and current sci-fi fanatic. (Hellooo! My last name is Kalryzian. What’s up, Uncle Lando?) Obsessed with: cryptocurrency, Macklemore, Battlestar Galactica. My pronouns are she, her and hers.

Want to see my famous money-making emails in action? Get on my email list, you sly fox.

No one ever complains about my so-good-you-pee-your-pants-a-little emails.

I’m Tarzan and I have a dream.

I dream of a world where email marketing is fun and everybody wins. A world where internet marketers lead with values, where everyone gets included, and truth is the go-to sexy selling tactic.

Four years into my business I found myself sitting on a large pile of money and wondering, “What is it all even for?” I was a well-respected email marketing expert with an impressive resume of successful launches, internet-famous clients, a handsomely-sized email list and an evergreen funnel.

…and yet I was woefully unfulfilled. I had no mission. I had no vision beyond “make buckets of money.” I didn’t know what I believed, but I knew something about this industry was very wrong.

In 2020, while the world was coming apart at the seams, I was also taking myself apart at the seams. I was working with psychedelics and doing hours upon hours of breathwork, trying to piece together my mission and purpose.

Part of that work involved dismantling the copywriting strategies I’d been taught to use and figuring out, “Is this okay? Where is this doing harm? What’s the alternative? How can I do better?:

I believe we’ve reached the end of an era when it comes to the widespread use of harmful persuasion strategies, strategies that shame prospects for having the wrong mindset or buying the wrong courses or following the wrong gurus.

I hope you’ll join me in finding new ways of marketing that serve the many instead of just the few. Ways that don’t leverage nail biting, FOMO, and made-up scarcity but instead allow for the possibility of joy, true connection and radical honesty.

That’s a future I want us to create together.

One of my first loves? Cool software.

Our Mission and Values

We help marketing-phobic online business owners and course creators promote themselves in an authentic way, so they can create meaningful connections and convert more customers.

We help them through online programs and group support designed to help them get clear on how email marketing works. We teach how to write brave and powerful emails that turn subscribers into customers.

The change we want to make is to have our students go from confused and hesitant about marketing, to confidently writing emails that generate sales, without using icky tactics, – and having fun doing it!

We will know we are successful when high-integrity marketing is the new status quo for online business, and everyone who wants to be included is welcome and celebrated, including every race, gender, sexuality, religion, size, age or disability.

We respect the journey. We honour the highs and the lows, and understand that HOW we meet our goals matters more than WHEN.

Mistakes are part of our process. We try new things, knowing we might not get it right every time. We repair and share the lessons when mistakes happen.

Honesty and transparency is our way. A high-level of transparency keeps us honest, and helps our customers get clear on what it takes to be successful in this industry.

We respect the power of words. We choose our words with intention because we recognize that the words we use have the power to create the world we want to live in.

We stand for equity. In addition to building a diverse team, we learn from experts and highlight clients who are BIPOC, hold marginalized identities, or come from underrepresented communities.

We coast when we can. We celebrate our successes and take time to rest before setting the next goal.

We find the fun in everything. We set goals that feel fun and exciting, make great money, and give us a chance to stretch ourselves creatively.

Wanna Play 20 Questions? 

LET'S MAKE IT 10

Want me to write your launch emails...for free?

Half joking. The Course Launch Copy Kit is full of swipeable money-making emails for your next launch. Written by moi. Tweak 'em in half the time it takes to write emails from scratch.

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May I offer you something from our Greatest Hits👇?

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