Dear Mailchimp,

Where to begin. Chimp, you are great.

You're more than great, you’re wonderful. You help businesses set up their email marketing and ask nothing in return. No money. No credit card. Nothing.

No other email provider ever made me that kind of offer. I’ll always be grateful for that.

We've had some good times together. You taught me about merge tags, gave me my first taste of drag and drop editing, and helped me collect emails for years, even though I unsubscribed to yours right away, and took you completely for granted.

You were the chimp who stuck around.

But lately it feels like something’s missing. We both know it. I’ve been avoiding this moment for too long. My business needs have become more complex, and I'm not sure we're a good fit anymore.

It’s not you, it’s me. I really just need to work on my funnels. I have multiple opt-ins now, and I need to sort my subscribers and program different welcome emails without double-paying. And I just don’t see you being able to do that for me.  

I’ll be honest. It always bugged me that I could never, ever find the welcome email when I wanted to edit it. And my sign-up forms never loaded right, no matter what I tried. The embed codes were just off.

I’m tired, Mailchimp. I need a break.

Don’t be jealous when you see me hanging around with ConvertKit. We’re just on two different paths right now, and ConvertKit understands my needs better. Those plain-text emails aren’t just en vogue, they’re what works for me at this point in my business.

ConvertKit even lets me re-send my bi-weekly newsletter to unopens, and keeps them out of Google’s “promotions” tab. That’s huge for me.

It’s been a blast, Mailchimp. There’s so much I still wanted to do with you.

I’ll miss your API integrations the most. The fact that you integrated easily with every single software I use speaks volumes. Your design capabilities will be deeply missed.

As a brand, you will always have my heart.

I look at you in awe, Mailchimp. You are more loved than any ESP I know and it goes beyond just pretty emails—you have serious analytical capabilities. I wish I would’ve split-tested more when we were together.

You’re going to make some other business owner really happy. Bets she’ll be in e-commerce, and just love your geolocation and predicted demographics capabilities.

I am sorry I can't be that person for you. But that’s not where I’m at right now.

I know it's cliché, but I hope that we can be friends. I’ll still recommend you to clients, and work on campaigns with you.

Don’t get annoyed if I start calling them “broadcasts” or “sequences”. That’s just my life now, and I won’t feel bad about it.

It’s been a blast, Mailchimp. Thanks for being you.




{Tweet it} A Dear John letter to @Mailchimp – via @tarzan_kay

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Get the entire collection free when you sign up for ConvertKit through my link.