WHAT'S ON MY LIVE EVENT CALENDAR FOR FALL 2019
WHAT'S ON MY LIVE EVENT CALENDAR FOR FALL 2019
I’ve been travelling all over the place for speaking events this year. San Diego is starting to feel like my second home—I’ve even started looking at rentals for Winter 2020.
After my last jaunt in Idaho (which, btw, was WAY cooler than I expected) I thought to myself, “Well, I guess that’s it for the year.”
I try not to travel in Summer because why would you when this is your backyard?!
…then my Fall calendar exploded with exciting opportunities.
I thought it would be fun to share what I’m up to, because
a) Some of these events are open to the public, and you want to join me
b) If someone I followed shared their travel schedule with me, I’d eat it up like a 5-year-old with a tub of gummy bears
But before I even get into all that…
Why I Go to Live Events (And You Should Too)
If you’ve been in my mastermind, or worked privately with me, you know that I recommend attending live events as a key strategy to grow your business.
If you want to be seen as a celebrity, command celebrity-pricing, and attract clients who are super-committed to getting results from the work they do with you…
…I can’t think of a better way to do that than getting on stage and speaking.
But if that feels scary or intimidating, just go as an attendee. You’ll walk about with so much more than Kool-Aid, I promise. (And let’s be real, the Kool-Aid tastes nice.)
There’s nothing like a live event to remind you why you signed up to be an entrepreneur in the first place, and send you home with cool strategies that haven’t hit the internet yet.
You’ll get inspired, you’ll get clients, you’ll get strategies and you’ll get street cred.
I try and attend a few events per year as a speaker, and also a few as an attendee. As a speaker I’m always so focused on nailing my presentation, I usually spend most of my time holed up in a hotel room rehearsing, and the rest of the time hiding in the green room recovering.
As an attendee I can really listen to what’s happening in the room, have meaningful conversations and go home with much clearer takeaways than I can as a speaker.
These Are My Top 4 Travel Policies
My kids are little and I hate missing too much. Plus it’s a lot for my husband to run the whole show while I’m away.
I had to develop some rules about how much I’m travelling and how long I’m okay with being away, because this could get outta hand REALLY fast.
1. I only do one event per month that requires me to fly. Happy to do more than that if it’s just a quick nip up to Toronto (as you’ll see in my Fall calendar) and I don’t have to get on a plane.
2. I try not to be gone for more than 3 days at a time, including travel. That means I’m usually flying in, speaking, and flying right back out.
3. In the event that I have to break rules 1 and/or 2, I take my family on the road with me.
4. I take time off after events.
Sometimes (like October this year) I pack in a whole bunch of stuff back to back, and I take my family with me.
My 4-year-old has been to San Diego three times in the last 18 months, and considers Legoland his second home. (This year we’re planning a jaunt up North to see the redwoods, so he knows there’s more to California than theme parks.)
We’re testing out a loose plan of living part-time in California so this is a total win all around.
Other times I get lucky and there’s stuff going on nearby that I don’t have to travel to. That’s the absolute best, and also that’s why you’ll see my events calendar is pretty overstuffed this Fall.
Time off after any event is crucial!
Events are often on the weekend, which means if I don’t take time off, I get no break. And I’m usually EXHAUSTED and really need one. Travel is tiring (even in business class, as I’m now discovering) and networking and constantly showing up as your best self is even more tiring.
Most of the time I just want to come home and lay on the couch with a book for a few days. But if I don’t book that time off in advance, I’ll find myself beholden to my calendar, frustrated, and unfairly resentful toward my students and private clients.
So, with that out of the way…
Here’s My Fall 2019 Lineup of Events
NOTE: If the event is open to the public, there’ll be a link. If not, you won’t see a link.
Private Mastermind Event with Amy McLaren (Speaker)
Amy + Stu are practically my neighbours, so I was SUPER DUPER excited when Amy reached out to me. Even more so because I didn’t have to pitch for it. I know all my visibility work is paying off, because great offers like this are coming to me without me having to pitch for them.
Not only do I get to speak to Amy’s group (without getting on a plane!), but she also agreed to come to Legendary in Niagara Falls and talk about starting her charity Village Impact and radical giving as an entrepreneur.
Tribe Live in Toronto (Attendee)
I have HUUUGE resistance around membership sites, for all the obvious reasons (my list isn’t huge, I prefer to sell high-ticket, it feels like a lot of work, etc.). But I know I’m missing out and doing a disservice to my clients by NOT learning more about them. Plus, I don’t have to get on a plane for this one. Woo-hoo!! Also, I just want to support my psuedo-neighbours Amy + Stu.
Legendary Live in Niagara Falls (Co-Host)
This is by far the scariest thing I’m doing this year. A live event with 12 people? No probs. It’s in the bag.
But a live event with 80 people??? That’s a whole different undertaking. This is also what I’m most excited about this year. It’s unlike any event out there. Intentionally strategy-free and mostly focused on burning up all the bullshit so you can do WHAT YOU ALREADY KNOW YOU NEED TO DO!!
(PS. We’re 75% sold out so grab your ticket before they’re gone! You won’t see any other event on this list for this price!)
Shrimpacting Millions Mastermind with Laura Belgray + Selena Soo (Attendee)
Impacting Millions was on my list to do this year, and when Laura announced her suite of bonuses I couldn’t say no. (No surprise she’s the top affiliate.) I’m getting such incredible results from this program, and NYC is a skip and a jump from Niagara so of course I’m all in for this one.
Private Mastermind Event with Selena Soo (Speaker)
top secret, yet to be announced location 🤫
I can’t remember but I’m *pretty sure* it was me who pitched Selena to come speak at her event. Selena is one of those people who just pours sunshine all over everyone she knows 365 days per year. (It’s no wonder she had to move to Puerto Rico to resupply.) If you’re lucky enough to be her friend, you can bet your business is about to blow up in the best way. I’m sure her clients say the same.
The Entrepreneur Experience in San Diego (Attendee)
I lobbed a few soft pitches at Amy to see if she’d have me speak at her event this year. I spoke there last year and it was OUTRAGEOUSLY GOOD FOR BUSINESS!
The people I met there are some of my most loyal subscribers/students/fans/friends. Amy has no shortage of entrepreneur friends who, let’s be honest, are a much bigger draw than me. So while you probably won’t see me on stage, you WILL see me in the audience.
Amy puts as much loving care into her events as she does into everything she touches, and so far every one has been better than the last. So many of my students and private clients are attending this one, I couldn’t say no.
Private Mastermind Event with Ron Reich (Attendee)
I’ve been working with Ron Reich since last December and have been lucky enough to soak up TONS of great intel I pass on to my students/masterminders. What I love most about Ron is he’s always teaching stuff I haven’t heard before. Plus he’s endearing, genuine and just an all-around solid dude. He’s also a Bro Marketing refugee, which gives him a unique perspective on the whole online course marketing niche.
Unfair Advantage Live in NYC
I really take my time thinking about my business investments. I never purchase on impulse. Unfair Advantage has been on my radar for about a year now, and I have a few business friends who go back every single time and love it. They’re evangelists.
UALive is definitely an investment at $5K (the price is no secret, and keep in mind I’m writing this in Summer 2019—I predict future price hikes because there’s quite a bit of demand) but I’ve thought about it enough I decided to just bite the bullet and spend the money. NYC is really easy to get to, and I like the idea of being in a crowd of fancy people who can afford expensive events.
Officially the idea is to get better at media, connect with media people and get access to an exclusive database, which will be cool. But TBH, I’m mostly going as a networking opportunity with the rest of the attendees.
What Events Are You Attending This Year?
Will I see you at any of these events? If so, post it in the comments so I know to look for you.
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